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Limestone Responds to Market Conditions

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The Limestone Boat Co., the builder of the Aquasport, Limestone and Boca Bay brands, announced corporate and operational initiatives.

Limestone reported it is exceeding projected capacity for the 2022 and 2023 model years with its current order backlog. The company said it will increase production at its White Bluff, Tenn., headquarters by a half-boat per week in 2022, which will result in 450 additional boats produced.

The company also said it hired Keith McDevitt as director of marketing.

“The marine industry continues to experience unprecedented demand, and Limestone is uniquely positioned to become a growing force in the North American market,” CEO Scott Hanson said in a statement.

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The builder distributes through 50 dealers in the Great Lakes, Maine, Florida and the Gulf of Mexico region. It said 14 more dealers are interested in taking on the Limestone and Aquasport lines.

Limestone said it will continue to partner with Vision Marine on test boats with Vision’s electric E-motion 180 outboard. The company intends to debut electric outboard power options at boat shows this winter.

Limestone also announced that it partnered with Independent Trading Group to provide market-making services.

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“In the competitive boatbuilding environment, it’s important to establish and elevate your brands effectively and consistently — not only for the consumers, but also for those that represent and sell our products on a daily basis,” Hanson said.

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