RV component supplier Lippert Components organized a team dedicated specifically to the marine industry after entering a six-year distribution agreement with Furrion and acquiring marine furniture business Signature Seating this summer.
The team dedicated to the sale of furniture, electronics and other products for boat manufacturers and the marine aftermarket will be led by industry veteran Michele Goldsmith.
The company also entered a national sales representation agreement for the marine aftermarket with Derema Group, a marine industry-focused national manufacturer’s representative firm.
“We are bringing the same passion and commitment we have for the RV market into the marine industry with dedicated sales, operations and technical support,” Lippert Components aftermarket sales director Rick Worstell said in a statement. “Michele is a longtime leader in the marine industry and will help us build a strong and experienced team that combines veteran Lippert interiors and electronics professionals and marine aftermarket representation from the Derema Group.”
With more than 20 years in the marine industry, Goldsmith has held positions as a manufacturing operations manager, national sales manager and global marketing director for marine components brands.
The former National Marine Manufacturers Association accessory manufacturer division chairwoman also sits on the NMMA board of directors, the Grow Boating initiative board of directors and the American Boat and Yacht Council technical board of directors.
Goldsmith will work closely with the LCI marketing and aftermarket teams to develop sales and marketing support programs for OEM and aftermarket customers, as well as oversee Derema Group national sales representatives.
Derema Group president Chris Derecat said the agreement is a perfect fit since his company already knows the marine aftermarket and the products.
“Derema Group is thrilled to be associated with Lippert Components. Lippert is the leading supplier in the RV industry because of their passion for innovation, customer service and aggressive growth strategies,” Derecat said. “We believe that this intentional approach to growth will translate nicely to the marine aftermarket and we are excited to be a part of this great momentum.”
Derema Group will represent Lippert Components furniture and Furrion electronics to the marine aftermarket in the continental United States under the direction of Goldsmith, starting at the International BoatBuilders’ Exhibition and Conference this week in Louisville, Ky.
Manufacturers can meet with Lippert Components’ marine sales team at IBEX about furniture at booth 1916 and Furrion electronics at booth 2708.