Liqui Moly Inks Sponsorship with Pro Watercross

The lubricant and fuel additive company furthers its presence in the marine industry.
Publish date:

High-performance engine lubricants and fuel additive outfit Liqui Moly is already a legend in auto and motorcycle racing circles throughout the world and is increasingly making a name for itself in the marine space.

Furthering its presence in waterborne racing, the manufacturer has inked a deal as title sponsor of the 2020 Pro Watercross racing season.

Now celebrating 25 years as the sanctioning body for PWC racing, the race organizer has expanded in recent years to include SupXross paddleboard racing as well as the freestyle HydroFlight competition which pits competitors in aerial contests via waterjet propulsion.

"We're excited to partner with Liqui Moly for this year's national tour," said Pro Watercross chairman AJ Handler in a statement. "They share our commitment to the environment by manufacturing clean-burning additives and other performance-related products.


In addition to running the national championship tour, Pro Watercross also operates as a not-for-profit that advocates for the environment and safety on the water.

The season kicked off last month in Panama City Beach, with more events planned for later in the summer in early fall. Unfortunately, some events on the national tour were cancelled due to Covid-19. The remaining schedule can be seen here.


The World Championship are scheduled for October 29–November 1 in Naples, Fla.

"We're thrilled to be part of the Pro Watercross Championship," said Liqui Moly business development manager Gary Driver. "We're already sponsoring a couple of major racing teams that use our products to enhance the quality of fuel and oil, proving that they're good for recreational or competitive use.” 


NMMA Confirms Industry Growth

NMMA president Frank Hugelmeyer said the boating business grew 12 percent last year during yesterday’s virtual State of the Boating Industry address.

Newport Show Dates Announced

Organizers are planning for an in-person Golden Anniversary edition of the show Sept. 16-19.

Quick Hits: March 5, 2021

The National Association of Manufacturers names Brunswick Corp. CFO Ryan Gwillim to its Board of Directors.

Caught Red-Handed

Two commercial fishermen were jailed for possessing an illegal haul that included 100 undersized lobster tails, which is a felony. Also, fisheries management gets new funding.

Bennington Expands Operations

The pontoon builder plans to add jobs at its new facility in Elkhart County, Ind., and increase manufacturing output.

KVH Industries Names CFO

Longtime telecom financial executive Roger A. Kuebel assumes the position that COO Brent Bruun had held in an interim capacity.