California boating and fishing publication The Log is issuing its 1,000th publication.
Duncan McIntosh purchased The Log in 2004; his name first appeared on the masthead as publisher in the Oct. 22, 2004, issue. A total of 279 issues of The Log were published under McIntosh’s leadership.
A reporter at The Log recently spent time with McIntosh, picking his brain about the evolution of the recreational boating publication, which shares an office in Irvine, Calif., with the publisher’s other titles, such as Boating World, Editor & Publisher, FishRap News and Sea Magazine.
McIntosh said The Log, founded in 1971 as a San Diego publication, was a typical boating publication when it debuted, primarily publishing fluff stories and product information.
When William Roberts sold The Log to Louis Gerlinger in 1975, the publication shifted its focus to hard news. It was very common to see headlines about major pieces of legislation affecting boaters or photographs of a Hatteras on fire.
“I really consider Louis the guy that built [The Log] to what it was. He was an old newspaper guy, pounding away on a manual typewriter with two fingers,” McIntosh said.
In between Gerlinger’s service as publisher and McIntosh’s purchase of the publication, The Log expanded from a small boating newspaper in San Diego to a media outlet covering the industry in all of southern California, the San Francisco Bay area and Arizona.
The Log now focuses almost entirely on the recreational boating community between Santa Barbara and the U.S.-Mexico border in San Diego, with the editorial team occasionally covering stories in Baja California.
Boaters still have access to boating stories in northern California, thanks to Sea Magazine; national boating trends are picked up by Boating World.