Skip to main content

Lowrance Releases Software Update

#1 Lowrance_49343

Lowrance announced in a statement the release of a software update enabling a new Ghost 360 sonar feature and compatibility for NAC-2 and NAC-3 autopilots.

#2 Lowrance_49342

The update enables Ghost 360 for users of the company’s Ghost trolling motor with active imaging 3-in-1 nosecone, offering anglers a high-resolution, 360-degree image below and around their boats.

With the update, anglers also can use automatic steering rotation of the Ghost trolling motor to pinpoint structure.

The Lowrance Ghost 360 display.

The Lowrance Ghost 360 display.

Ghost 360 is available on all Ghost-compatible multifunction displays, including the Elite FS, HDS Carbon and HDS LIVE.

“Lowrance users who already have Elite FS, HDS LIVE or HDS Carbon, plus a Ghost trolling motor with a 3-in-1 nose cone, are receiving the new Ghost 360 sonar feature, which would typically cost more than $1,000 in new equipment, for free,” Lucas Steward, executive vice president of Lowrance, said in the statement. “This update also provides a more seamless experience for users of larger boats and saltwater anglers by offering new autopilot compatibility with HDS LIVE.”

#4_Lowrance_49340

Click here for more about downloading the software.

Related

VOLVO-EARNINGS

Volvo Penta Reports Q4, FY22 Results

Net sales of $470 million for the quarter were a 33% increase compared to the prior year period.

Pulse-Report

DEALERS: Are You Improving the Service Experience?

Our monthly Pulse Report survey asks this and other questions about your dealership. Take the survey here.

NMRA-SCHOLARSHIP

NMRA Sets Scholarship Deadline

Students pursuing education in the marine trades can apply for the National Marine Representatives Association awards until April 1.

MARINE-PRODUCTS

Marine Products Reports Record Q4

The builder of Chaparral and Robalo boats reported net sales were up 42% for the quarter and 28% for fiscal year 2022.

1_SHURHOLD

Shurhold Appoints COO

Forrest Ferrari has years of management, business development, IT and quality-assurance experience.

MOBILE-CATCH-CENTER

RBFF, Pure Fishing Partner for a First Catch Center

Pure Fishing will equip a mobile trailer with tackle and gear to bring fishing experiences to areas of South Carolina where participation is low.

Norm

An Oft-Overlooked Sales Opportunity

A recent report from the Recreational Boating & Fishing Foundation showed that women comprise 37% of all anglers. If you haven’t tapped this segment, you’re missing out.

1. 2023 new boat retail outlook

Too Many High-Priced Boats

To wrap up 2022, marine retailers reported lower demand, expressed more negative sentiment and voiced concerns about rising inventory. Boat prices and the economy remained top of mind for dealers in December.

Soundings Nov 2022

New-Boat Registrations Continue to Slide

As the gaudy sales figures from the pandemic continue to return to more realistic numbers, the main segments of the recreational boating industry saw new-model registrations of 4,421 in November, a 30.3% drop from 6,340 during the same time in 2021. .