Lowrance, White River Marine Strengthen Collaboration

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Lowrance and White River Marine Group — builders of fishing boats that include the Tracker, Nitro, Triton and Ranger brands — announced a partnership that will lead to more Lowrance products as standard equipment.

“We are excited to be renewing and expanding our partnership with White River Marine Group, and to be able to offer increased product choices to anglers — both as standard and upgrade options, including our award-winning Ghost trolling motor,” Lucas Steward, executive vice president of Lowrance said in a statement.

The model year 2022 Nitro Pro, Triton Patriot and Ranger Cup models from 18 to 21 feet will be equipped with the latest from Lowrance (including HDS Live displays with preloaded, detailed C-MAP charts, ActiveImaging and ActiveTarget live sonar) as well as Ghost trolling motors with its Hybrid Dual Imaging (HDI) Nosecone.

“Lowrance’s cutting-edge products and technologies paired with my Nitro Bass Boat is a winning combination. My time on the water is more enjoyable and productive thanks to these two leading brands that continue to raise the bar on innovation,” added Edwin Evers, Lowrance pro angler.

Production is slated to commence later this summer. 

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