Skip to main content
Updated:
Original:

Mad Mariner to manage ads for Panbo blog

Mad Mariner was contracted to manage advertising sales and placement for Panbo, a marine technology blog owned and edited by Ben Ellison.

Ellison is a longtime electronics editor for a variety of marine magazines. He has been editing the Panbo blog for the last four years.

“Managing the needs and desires of the companies that would like to advertise to the site’s 65,000 monthly readers is a full-time job that I am unable to truly give the attention it deserves,” Ellison said in a statement. “Glen Justice and his team at Mad Mariner have developed the most human-friendly and comprehensive Web advertising program I've ever seen, and I'm delighted that they will take over the sale, design and placement of all Panbo ads.”

Mad Mariner’s Justice says the partnership will ensure advertisers convenient access to the site and its readers, while allowing Ellison to focus on his editorial pursuits online and in print. Mad Mariner will roll out its new advertising platform — with full support for Panbo ads — this month.

Outside the advertising arena, Mad Mariner and Panbo will continue to operate independently.

Click here for more.

Related

AIM Marine Group Hosts Meet the Editors Event

More than a dozen editors from Active Interest Media’s Marine Group participated in the day-long, information-sharing event.

Fairline Makes Leadership Appointments

The British luxury boatbuilder founded plans to chart its course for the future with a new CEO and the return of Derek Carter as chairman.

Battle on the Great Lakes Rages On

The Icebreaker Wind Turbine Development faces strong headwinds from boating and fishing groups.

Limestone Boat Co. Expands Dealer Network

The company adds four new dealers to its roster, with three to represent Aquasport Boats.

NMEA Announces ‘22 Training Course Schedule

For next year, marine training courses will be offered as virtual and in-person sessions for basic marine electronics installers, and in-person only for advanced installers.

GM Invests $150M in Electric Boat Start-Up

General Motors has acquired a 25-percent stake in Pure Watercraft, a Seattle-based e-propulsion outfit.

Patrick Acquires Marine and RV Seating Maker

The Elkhart, Ind.-based component manufacturer finalized its purchase of Williamsburg Marine and Williamsburg Furniture.