Magma Products announced in a statement that it retained Rygr as its integrated marketing agency.
Rygr will support the cooking products manufacturer in North American public relations and marketing as the brand launches a premium system designed for boating, RVing and tailgating.
“In Rygr we’ve found a partner that understands our consumer and brings a breadth and depth of experience to really drive our marketing mix as we prepare for sales and category growth,” Magma vice president of sales and marketing Alison Garcia said in a statement.
Garcia said Magma intends to expand its market and support wholesale and direct-to-consumer sales.
“We’re very excited to begin exposing Magma to a broader audience of outdoor chefs and gourmets using traditional and commerce-driven tactics,” said Rygr general manager Brian Holcombe.
Rygr’s client list includes Body Glove, Lectric eBikes, Rumpl and Salomon.