Updated:
Original:

Maine dealership offers low-cost 'memberships' to draw new buyers

Port Harbor Marine in South Portland, Maine, recently launched its new "Boat Club in Maine" program to draw in would-be boaters who are watching their budgets.

Port Harbor president Rob Soucy said the concept grew out of the company's successful boat-rental program. He expects the program to appeal to a more local crowd and help increase traffic to the dealership.

"The membership allows people who've been thinking about owning a boat, but who aren't quite ready to make the full commitment, an opportunity to get into the sport at a fraction of the cost," he said in a statement.

Memberships fall under two categories: a family membership, which allows family groups and one designated captain access to boats from May 1 to Oct. 1; and a business membership, which grants access to three designated captains, one of whom must be on board for every outing, throughout the May-to-October season.

Click here for the full release.

Related

Dealers: Has M&A Activity Affected Your Brands?

Examining dealer impacts of marine industry mergers and acquisitions.

Leadership Summit 2021

On September 27th, 2021, Soundings Trade Only hosted a Leadership Summit led by business executive and Chairman of Thinkshift, Dr. Balaji Krishnamurthy.

ABYC, CG Launch Event Series

The first one-day session in the free, online Risk Mitigation Series is scheduled for Nov. 9 and will cover electric propulsion and related topics.

ePropulsion Expands Team

The China-based electric outboard manufacturer added a marketing director for its Hong Kong office and doubled its service staff.

Limestone Responds to Market Conditions

The builder of the Aquasport, Limestone and Boca Bay brands announced increased production, a new director of marketing and potential additions to its dealer network.