Marine Accessories Corp. said it has hired the Derema Group Inc. and the Haimes Coleman Group to represent its brands in the United States.
Derema will represent the Fishmaster, Monster Tower, TurboSwing and XTP tower companies in the Northeast, Midwest and West Coast markets.
Haimes Coleman Group will represent these brands and MAC’s marine canvas brands — Great Lakes Boat Top and Westland Industries — in the South.
“We determined that our internal assets are most valuable executing our aggressive new product plan,” Rick Reyenger, MAC’s chief executive, said in a statement. “So we hired external professionals with proven track records to expand our sales in those retail, dealer and OEM markets where we are not already well represented. This allows both teams to focus on what they do best.”
MAC said Derema will be responsible for sales in 38 states and Washington, D.C. Haimes Coleman is responsible for sales in 13 states.