Marine business review site debuts referral program


BoaterRated LLC, which operates an independent marine business review website, announced the launch of its BoaterRated Partner Business Program.

The program offers marine business owners tools for managing their business’s referral network and online reputation at no charge, in addition to enabling users to find service providers focused on customer satisfaction.

“There are three main benefits to enrolling as a BoaterRated Partner Business,” BoaterRated LLC partner Carl Schellbach said in a statement. “One is that all reviews of a business are sent to the boating business owner for easier awareness and management of their online reputation. Another benefit is that BoaterRated will provide tools and tips in a new ‘partners only’ newsletter to help marine business owners build customer referral programs that attract new boating customers.

“The greatest advantage to being a BoaterRated Partner Business — and to doing business with one — is a 14-day reconciliation period for reviews submitted with fewer than three stars,” he added.

The program is available to boating businesses that claim their business listings on and point their customers to the site’s “Virtual Dockside” to post reviews.



Yesterday’s live-streamed interviews included Correct Craft CEO Bill Yeargin, who discussed market conditions; Stephanie Vatalaro, who talked about RBFF’s effort to get 60 million Americans boating and fishing; and Regal’s Duane Kuck, who with his sons described being part of a multigenerational boatbuilding business.

An Icon at Iconic

Jeff Harris spent nearly 20 years with Fountain Powerboats before returning to parent company Iconic Marine Group as COO.