Skip to main content

Marine camera systems company expands in Lauderdale

Roughly seven months after opening its first North American sales office in Fort Lauderdale, U.K.-based Iris Corp. moved its operations to a new, larger facility in the same business complex to meet growing demand.

The expansion effectively doubles the available operating space and provides the marine camera systems company with a sales area, warehousing, shipping facility and service bay.

“It quickly became apparent we would require additional space to maintain the pace of our business and meet the needs of our customers,” Iris North American sales manager Tony Digweed said in a statement.

A key driver for this demand, Digweed said, stems from strong initial sales of Iris’ new NightRunner Dual-Payload camera system, which was launched at the 2013 Fort Lauderdale International Boat Show and introduced to the American yachting, sailing and sportfishing market shortly thereafter.

According to Digweed, the product was particularly well received because it offered boaters a premium thermal imaging and daylight camera together at a fraction of the price of competitive dual-payload systems.

“Sales for NightRunner over the first few months were more than 50 percent above our projections,” Digweed said. “To say it was catching on in the market would be an understatement. It quickly became apparent that we needed more space for our company and our products.”

Other new products have since joined the fold, including a complete line of Iris Icebridge touchscreen-capable marine monitors from 8.4 inches to 24 inches and the IRIS036 Static Mini-Dome Camera, joining the company’s line of marine cameras, monitors and recording systems.

Related

1_HEESE_TRIGG

ABC 2022: That’s a Wrap

The American Boating Congress concluded Friday with an award presentation, discussions with representatives, a midterm election report from political analyst Charlie Cook, and a panel discussion about electrification.

1_GODFREYELKHART

Godfrey Breaks Ground on Expansion

The company said the additional manufacturing and warehouse space in Elkhart, Ind., will enable an increase in production.

1_HIGHFIELD

Highfield USA Hires New President

The RIB builder said Christophe Lavigne will help develop the brand and operations in North America.

9_BREAKFAST

ABC 2022: A Full Schedule

The second day of the American Boating Congress included awards presentations, Capitol Hill sessions with lawmakers, an economic report, a state-of-the-industry address and statements from NMMA lobbyists.

1_GASPRICES

Gas Prices Soar to Record Highs

Oil supply concerns have lifted the average U.S. price of regular unleaded gasoline to $4.432 per gallon, according to AAA.

1_SEARAYWOMEN

All-Women Team Designs New Sea Ray

Parent company Brunswick Corp. said the achievement highlights its successes in promoting diversity in the marine workforce.