Marine camera systems company expands in Lauderdale

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Roughly seven months after opening its first North American sales office in Fort Lauderdale, U.K.-based Iris Corp. moved its operations to a new, larger facility in the same business complex to meet growing demand.

The expansion effectively doubles the available operating space and provides the marine camera systems company with a sales area, warehousing, shipping facility and service bay.

“It quickly became apparent we would require additional space to maintain the pace of our business and meet the needs of our customers,” Iris North American sales manager Tony Digweed said in a statement.

A key driver for this demand, Digweed said, stems from strong initial sales of Iris’ new NightRunner Dual-Payload camera system, which was launched at the 2013 Fort Lauderdale International Boat Show and introduced to the American yachting, sailing and sportfishing market shortly thereafter.

According to Digweed, the product was particularly well received because it offered boaters a premium thermal imaging and daylight camera together at a fraction of the price of competitive dual-payload systems.

“Sales for NightRunner over the first few months were more than 50 percent above our projections,” Digweed said. “To say it was catching on in the market would be an understatement. It quickly became apparent that we needed more space for our company and our products.”

Other new products have since joined the fold, including a complete line of Iris Icebridge touchscreen-capable marine monitors from 8.4 inches to 24 inches and the IRIS036 Static Mini-Dome Camera, joining the company’s line of marine cameras, monitors and recording systems.

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