Marine marketer forms video-production company - Trade Only Today

Marine marketer forms video-production company

Author:
Publish date:

Marine recreation marketing company Take it to Eleven announced the launch of a spinoff video production company called Strait Productions.

The new company, led by Eleven co-founder Mike Menne, will specialize in on-water photo and video production for the marine industry.

“I’m looking forward to a new venture,” Menne said in a statement. “There are few things I love more than being on the water, and I’m excited to be able to focus on providing high-quality production services for the products, brands and companies that I have worked with through Eleven.”

Menne has 14 years of experience working with boat companies such as Premier Marine, Alumacraft and Larson Boats. He and partner Troy Brandt co-founded Eleven in 2007 to offer one-stop-shop marketing, branding and promotional services to the marine industry.

“Mike brought his insider knowledge as a marketing coordinator for a marine-industry OEM,” Brandt said. “His skill at managing all the details, combined with my 20 years of creative experience, has been a winning combination. We’ve done great work together, and now I’m looking forward to partnering with Strait Productions for quality photo and video for our clients.”

Strait Productions will utilize a 27-foot-long by 10-foot-wide pontoon for shooting video and photography on the lake. The custom-made boat has a 4-foot-by-10-foot shooting tower 6-1/2 feet above the pontoon deck and twin 300-hp Evinrude E-TEC outboard motors.

“Working with Eleven has given Premier a turnkey solution to our on-water production, marketing and creative needs,” Premier marketing coordinator Connie Weinman said. “It will be great to have another agency partner that understands the challenges we face on the water.”

Related

Senior Manager, Customer Service - Sea Ray

It is our people behind life’s passions who will make the big difference. If you are interested in becoming part of a company that delivers market leading products, driving your own career and working with brands committed to active lifestyles, then you’ve found your fit.