Marine marketers forge alliance

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Red Oak Marketing of Lake Forest, Ill., and Martin Flory Group of Gurnee, Ill., formed a strategic alliance to complement each company's core business.

Red Oak brings to the table eight years of e-based communication solutions designed to enhance sales, marketing, service and support processes in the marine and powersport industries. Martin Flory Group offers 46 years of marine, RV and outdoor public relations experience.

Specializing in electronic communication solutions, Red Oak works with companies such as Grady-White, Regal, Chaparral and Yamaha. Its lead management program captures consumer inquiries and channels them through dealers, with complete trackability of all leads. The company also builds internal networks for OEM and dealer cross-communication, including nurture marketing, service management and co-branded marketing solutions.

Martin Flory Group's public relations program will concentrate on building Red Oak's client base in the marine and RV markets. Red Oak will implement customized services to further Martin Flory Group's communication efficiencies and enhance its sales efforts.

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