Marine marketers forge alliance

Author:
Updated:
Original:

Red Oak Marketing of Lake Forest, Ill., and Martin Flory Group of Gurnee, Ill., formed a strategic alliance to complement each company's core business.

Red Oak brings to the table eight years of e-based communication solutions designed to enhance sales, marketing, service and support processes in the marine and powersport industries. Martin Flory Group offers 46 years of marine, RV and outdoor public relations experience.

Specializing in electronic communication solutions, Red Oak works with companies such as Grady-White, Regal, Chaparral and Yamaha. Its lead management program captures consumer inquiries and channels them through dealers, with complete trackability of all leads. The company also builds internal networks for OEM and dealer cross-communication, including nurture marketing, service management and co-branded marketing solutions.

Martin Flory Group's public relations program will concentrate on building Red Oak's client base in the marine and RV markets. Red Oak will implement customized services to further Martin Flory Group's communication efficiencies and enhance its sales efforts.

Related

Vision Marine, Hellkats to Attempt E-Boat Speed Record

A Hellkats 32-foot Widebody equipped with Vision Marine’s E-Motion powertrain will try to be the fastest electric boat in its category.

Grand Banks Operations Remain Halted

The announcement follows the Malay government order extending movement restrictions to curb the spread of Covid-19.

OneWater Marine to Acquire N.J.'s Stone Harbor Marina

The acquisition further expands OneWater’s reach in the Northeast.

Rounding the Last Bend?

As all segments of the economy race to surpass prepandemic levels, a bit of wheelspin is expected to occur, but not for long.

MMTA Kicks Off Boater Initiative

Encouraging waterborne travel to the Bay State. Plus: businesses can legally require its staff to receive a Covid-19 vaccine.

Fairline Yachts Acquired

For the third time in five years, the esteemed U.K. builder has changed hands.

Free Fishing Fun with Cabela’s and Bass Pro Shops

To launch their Gone Fishing promotion, the outdoors companies are donating 40,000 rods and reels to youth-fishing partners and holding free in-store fishing events June 19-20.