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Marine publisher adds book division - Trade Only Today

Marine publisher adds book division

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Bonnier Corp., publisher of 50 special-interest magazines and related multimedia projects and events including Cruising World, MotorBoating and Yachting, added book publisher Weldon Owen Publishing to its growing media operations.

The deal is the fifth in the last 15 months for the three-year-old Bonnier Corp., but is its first major venture into book publishing after a string of magazine acquisitions. Last month, it purchased Conceive magazine. In June, Bonnier added five titles from Hachette Filipacchi: Popular Photography, Flying, Boating, Sound & Vision and American Photo.

In late 2008, the company bought Working Mother and Scuba Diving.

"We are pleased to be adding Weldon Owen to our media group," said Terry Snow, CEO of Bonnier Corp, in a statement. "Expect to see new creative synergies between our strength in special-interest magazine publishing and Weldon Owen's reputation for producing high-quality books."

The addition of Weldon Owen will allow for new opportunities by extending Bonnier's magazine brands and their content into book-publishing ventures. For its high-profile brands, Bonnier is considering bookazines, collectible yearbooks and more for sale on newsstands and online.

Bonnier is one of the largest consumer-publishing groups in America, with 50 special-interest magazines and related multimedia projects and events.

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