Dominion Marine Media and the Marine Retailers Association of the Americas are joining on a third season of the Marine Retail University series of one-day educational conferences to life.
The professional development conferences are designed to bring fresh data, trends and best practices to dealers, marinas and boatyards nationwide through powerful industry collaboration.
The series stops in seven or more locations each season, which runs from September through April. The event series has attracted more than 700 attendees since it was launched in November 2011.
“We feel incredibly grateful that we are able to share our passion for education through this partnership program with MRAA,” Dominion Marine Media director of marketing Courtney Chalmers said in a statement. “It is important to the mission of both our organizations that educational programs in our industry continue to grow and become more widely available to dealers and other marine retailers across the country."
At each Marine Retail University, conferees participate in six sessions that offer local and national data, trends and best practices, as well as several networking opportunities. Topics range from analysis of the latest boat sales registration numbers and consumer research to expert advice and proven strategies in areas such as succession planning, marketing, the service department, hiring and human resources, sales, and finance and insurance.
“Each year we choose topics and speakers that provide attendees with new opportunities to improve and grow their businesses,” MRAA director of education Liz Walz said in a statement. “For some retailers, the affordability of the MRUs makes quality professional development uniquely accessible. For others, they represent a rare opportunity to train together as a team.”