Marketing kit available from Grow Boating

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Grow Boating has a new tool kit to help marine businesses enhance their marketing efforts as they work through these difficult economic times.

The new Discover Boating Toolkit at GrowBoating.org includes news, information and free marketing materials for Grow Boating contributors. It allows industry stakeholders to:

  • Personalize Discover Boating public-relations materials and arm their sales teams with industry statistics.
  • Learn new tips from third-party sales trainers for promoting their business.
  • Download videos to their site to capture visitor attention and keep them engaged longer.
  • Customize online applications for their company's needs and apply them to their site.

The kit also features a "Dealer Spotlight" section highlighting best practices from dealers around the country who offer insight on how they are growing and nurturing their customer base.

"In these tough economic times, we have placed an increased emphasis on providing value and resources our stakeholders can use to help grow their business on a local level," said Carl Blackwell, vice president of marketing and communications for Grow Boating and the National Marine Manufacturers Association, in a statement.

Click here for the full release.

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