Marketing plan set for certification program - Trade Only Today

Marketing plan set for certification program

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The Marine Five Star Dealer Certification program will now include a marketing campaign that showcases the benefits of certified recreational boat dealers to consumers while driving them to the websites of its certified dealer members.

The campaign began this month and will run through August.

The campaign directs consumers to dealers' websites via a comprehensive list of certified dealers on DiscoverBoating.com, adding value to the National Marine Manufacturers Association's certification program.

Components of the marketing campaign will include "banner ads" placed on targeted consumer boating websites, helpful information on dealer certification placed in consumer newsletters, editorials and news articles in consumer boating publications.

The campaign is expected to generate more than 900,000 targeted consumer impressions a month for the duration of the program.

Certified dealers are encouraged to click here and verify that the information listed is accurate and includes their current contact information.

If the information requires updating, you can click here to do so.

For assistance with passwords, call Terry Leitz at (312) 946-6212 or e-mail tleitz@nmma.org.

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