Skip to main content

Marketing plan set for certification program

The Marine Five Star Dealer Certification program will now include a marketing campaign that showcases the benefits of certified recreational boat dealers to consumers while driving them to the websites of its certified dealer members.

The campaign began this month and will run through August.

The campaign directs consumers to dealers' websites via a comprehensive list of certified dealers on DiscoverBoating.com, adding value to the National Marine Manufacturers Association's certification program.

Components of the marketing campaign will include "banner ads" placed on targeted consumer boating websites, helpful information on dealer certification placed in consumer newsletters, editorials and news articles in consumer boating publications.

The campaign is expected to generate more than 900,000 targeted consumer impressions a month for the duration of the program.

Certified dealers are encouraged to click here and verify that the information listed is accurate and includes their current contact information.

If the information requires updating, you can click here to do so.

For assistance with passwords, call Terry Leitz at (312) 946-6212 or e-mail tleitz@nmma.org.

Related

Teaser-Graphic-6-29-22_2

2022 Women in the Industry Summit, Leadership Panel, Awards Ceremony & Reception

MONDAY, SEPTEMBER 26, 2022, MARRIOTT TAMPA WATER STREET, TAMPA, FL

DealerOutlook

Seabins Coming to Lake Erie

The devices, deployed as part of a pilot program, skim and collect debris from the water, including microplastics. Meanwhile, MBIA announces scholarship funds.

1_BOATSETTER

Boatsetter Reports Uptick in Rentals

The on-water experience company has seen triple-digit growth in pontoon and party-boat rentals, as well as fishing and yacht charters.

1_SMARTGYRO

Smartgyro Signs Distributors, Hires Sales Manager

The company said the three U.S. distributors, working with Bob Walker, will help expand its dealer network and brand recognition.

1_YEARGIN

The Upside of a Downturn

Economic challenges should push you to develop a strategy that helps you weather the storm and come out stronger on the other side.

1_TRAVELIFT.COOP

Marine Travelift Launches Co-op Program

The company received its first student, a University of Wisconsin engineering major, in the seven-month paid co-op.

1_JULY4

Trade Only Today Returns Tuesday

The e-newsletter will not publish July 4 in observance of Independence Day. We wish everyone a safe holiday weekend.

1_ORR.FUNDS

ORR Announces Federally Funded Projects

The U.S. Economic Development Administration prioritized outdoor recreation for the first time