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Marketing presentation focuses on digital data

Dominion Marine Media, the division of Dominion Enterprises that operates YachtWorld.com, BoatTrader.com and Boats.com, shared with dealers its consumer insights and methods of engaging with prospects at a conference presented by the Boating Trades Association of Texas.

The presentation, “Marketing in the Digital Age,” was delivered earlier this fall by Kim Rocco, consumer marketing manager for Dominion Marine Media, at the Boating Trades Summit and Expo in Houston.

It preceded an agreement between Dominion Marine Media and Marine Retailers Association of the Americas that includes Marine Retail Universities, regional educational dealer conferences to be held around North America. The data and statistics presented at each conference will be pulled from the specific geographic area where the event is held. Attending dealers will receive insights into best practices and strategies on how to capitalize on that information.

Rocco gave an overview of the online audience that included where and how they spend their time online. Dealers were offered new ways to create effective advertising, such as the use of QR codes that help drive business to the dealerships. She also gave examples of effective e-mail and display advertising that engage consumers and drive traffic/click-throughs to dealers’ websites.

“Kim’s presentation to the Boating Trades Association of Texas Dealers was very timely,” Sail and Ski Center president Rod Malone said. “Many Texas dealers are in various stages of the transition from traditional marketing to the digital age. Her presentation was very beneficial in helping those dealers understand where they are and what steps they need to take to get to the next level.”

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