Action Craft Boats hired the Martin Flory Group to run its public relations campaign.
The PR firm represents the boatbuilder and promotes its boats to a broad range of North American media outlets.
Action Craft builds flats, bay and offshore models. It recently introduced new models to its line and has expanded its production facility to a second location.
"We're pleased to be working with Action Craft Boats, known for its Qui-Dry hulls and exceptional build quality," Martin Flory Group president Laura Martin said in a statement. "The brand has instant name recognition among serious anglers."