BoatTrack hired the Martin Flory Group to reintroduce its line of boat-manufacturing software.
The public relations firm will represent the company and promote its products in North America.
Three modules comprise BoatTrack: Order Pointe, Service Pointe and Dealer Central. Together they seek to track every aspect of the boat-manufacturing process.
The company is migrating its applications to a cloud-based platform.
"BoatTrack is something modern boatbuilders need," Martin Flory Group president Laura Martin said in a statement. "There are so many layers and variables within the complex ordering and manufacturing process, it's difficult for people to keep track of it all. BoatTrack is the tool that brings needed order to a complicated system."