Martin Flory Group adds BoatTrack as client

BoatTrack hired the Martin Flory Group to reintroduce its line of boat-manufacturing software.
Author:
Updated:
Original:

BoatTrack hired the Martin Flory Group to reintroduce its line of boat-manufacturing software.

The public relations firm will represent the company and promote its products in North America.

Three modules comprise BoatTrack: Order Pointe, Service Pointe and Dealer Central. Together they seek to track every aspect of the boat-manufacturing process.

The company is migrating its applications to a cloud-based platform.

"BoatTrack is something modern boatbuilders need," Martin Flory Group president Laura Martin said in a statement. "There are so many layers and variables within the complex ordering and manufacturing process, it's difficult for people to keep track of it all. BoatTrack is the tool that brings needed order to a complicated system."

Related

STAR BRITE DEBUTS NEW MARINE DESCALING FLUID

Star brite introduces Marine Descaling Fluid—a powerful, easy way to descale raw water-cooled systems using recirculation. It saves time, energy, and a lot of headache, allowing for a faster, cost-effective return-to-service for equipment.

NAW Elects 2021 Officers

Michael Medart of Medart Engine and Marine takes the helm as chairman of the National Association of Wholesaler-Distributors board.

Caterpillar Names Global Manager

Alex Berg will lead the manufacturer’s pleasure craft and yachting segment.

Nearly 320K Boats Sold in 2020

NMMA says new-boat sales are at their highest level in 12 years, with all powerboat segments up 8 to 22 percent.

‘Injection of Capital’ for Cox Powertrain

The British company said it will use the $16.7 million to expand operations and ramp up production of its CXO300 diesel outboard.

Groupe Beneteau Releases Preliminary 2020 Financials

Revenues were down 15.1 percent for the 16-month period that ended Dec. 31. A full report is due next month.

A Modern Twist on Word of Mouth

The supercharged power of user-generated content.