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Yamaha Forms External Affairs Unit

Martin Peters will manage the new division, which will lead lobbying, advocacy and sustainability campaigns.
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Yamaha announced that it established a marine external affairs division and appointed Martin Peters its manager.

The unit will lead government affairs advocacy, promote sustainability efforts and enhance external communications, Yamaha said in a statement. The division will be responsible for Yamaha’s Rightwaters sustainability and marine habitat protection initiatives.

The new division “gives Yamaha the ability to expand sustainability initiatives and marine industry advocacy efforts while paving the way for growth and innovation,” said Ben Speciale, president of Yamaha U.S.’s marine business unit. “Moving forward, this division will continue to promote Yamaha Marine products and technology while also raising a voice for our industry in Washington, D.C., and state legislatures as we work to ensure the conservation of U.S. waterways and fisheries, promote responsible angler practices and maintain access to waterways.”

Peters joined Yamaha in 2006 and helped establish various government affairs, advocacy and conservation efforts. Based in Kennesaw, Ga., Yamaha pledges to achieve carbon neutrality by 2030. The first phase of that plan is to install solar energy at its offices and manufacturing sites.

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