Skip to main content

VIDEO: Massachusetts educational trust debuts video and website on industry careers

This screen shot was taken from a Massachusetts Marine Trades Educational Trust video that is designed to draw more people into industry jobs.

This screen shot was taken from a Massachusetts Marine Trades Educational Trust video that is designed to draw more people into industry jobs.

The Massachusetts Marine Trades Educational Trust has launched a new video highlighting industry jobs, as well as a new website that gives information on how and where people can train for them.

Recognizing the importance of workforce development in the Massachusetts industry, the Educational Trust has made this issue a top priority and is distributing the video and website.

Here’s the video, which is just over a minute long:

In one shot, two technicians are shown fishing, with a voiceover saying: “This isn’t your normal 9-to-5. It’s not your average commute to the office.”

At the end it directs viewers to the website, which highlights three main initiatives:

  • Jobs are listed on an updated board for members to post searches
  • Educational partners are highlighted with links and information on the boating industry training that each offers
  • Scholarship opportunities that are available to those attending boating industry training are posted.

"So far the feedback has been very positive across the board … but we still need to work on our follow-up marketing plan to ensure it hits all of our target viewers — schools, workforce and labor offices, boaters, etcetera. We are getting more press on it each day," Randall Lyons, executive director of the Massachusetts Marine Trades Association, said of the  website.

“Our industry is severely challenged by a nationwide shortage of marine technicians. This shortage represents a major growth inhibitor in our region; there are hundreds of vacancies for boat and motor technicians right here in Massachusetts,” Ed Lofgren, chairman of the Educational Trust, said in a statement.

Lofgren has been a champion for workforce development within the boating industry for close to 50 years.

“Our video and new website encourages people to join our industry and help to fill these well-paying, recession-proof, enjoyable positions,” Lofgren said.



NMMA: Proposed Speed Rule an ‘Existential Threat’ to Industry

The association is calling on every marine brand, employee and boat owner to file public comment by Oct. 31 over a sweeping regulation to protect North Atlantic right whales.


Axopar and Nimbus Renew Agreement

The boatbuilders have entered an agreement whereby Nimbus Group will retain exclusive rights to sell Axopar boats on the Swedish market.


Hurricane Ian Leaves Devastation in Florida

The storm left a wide swath of destruction, heavily impacting marine interests from Tampa Bay to Marco Island.


Email Is Your Ticket to Holiday Sales

Developing an effective email campaign can bolster sales and help fill winter coffers at your dealership.


NMRA Presents Annual Awards

Edson CEO Will Keene and ComMar Sales president Tim Conroy were recognized for their contributions to the marine industry.


DEALERS: Are Interest Rates Impacting Demand?

This month’s Pulse Report survey asks dealers whether interest rate increases are causing a downturn in boat sales. Take the survey here.


EPropulsion, Mack Boring Partner with Crest

Pontoon builder Crest will use an ePropulsion Navy 3.0 Evo electric outboard motor and an E175 battery for its 2023 Current model.


Beneteau Reports Significant H122 Growth

The company reported that its revenue grew 8.6 percent and income increased by 30 percent during the first half of 2022.