VIDEO: Massachusetts educational trust debuts video and website on industry careers

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This screen shot was taken from a Massachusetts Marine Trades Educational Trust video that is designed to draw more people into industry jobs.

This screen shot was taken from a Massachusetts Marine Trades Educational Trust video that is designed to draw more people into industry jobs.

The Massachusetts Marine Trades Educational Trust has launched a new video highlighting industry jobs, as well as a new website that gives information on how and where people can train for them.

Recognizing the importance of workforce development in the Massachusetts industry, the Educational Trust has made this issue a top priority and is distributing the video and website.

Here’s the video, which is just over a minute long:

In one shot, two technicians are shown fishing, with a voiceover saying: “This isn’t your normal 9-to-5. It’s not your average commute to the office.”

At the end it directs viewers to the website, which highlights three main initiatives:

  • Jobs are listed on an updated board for members to post searches
  • Educational partners are highlighted with links and information on the boating industry training that each offers
  • Scholarship opportunities that are available to those attending boating industry training are posted.

"So far the feedback has been very positive across the board … but we still need to work on our follow-up marketing plan to ensure it hits all of our target viewers — schools, workforce and labor offices, boaters, etcetera. We are getting more press on it each day," Randall Lyons, executive director of the Massachusetts Marine Trades Association, said of the  website.

“Our industry is severely challenged by a nationwide shortage of marine technicians. This shortage represents a major growth inhibitor in our region; there are hundreds of vacancies for boat and motor technicians right here in Massachusetts,” Ed Lofgren, chairman of the Educational Trust, said in a statement.

Lofgren has been a champion for workforce development within the boating industry for close to 50 years.

“Our video and new website encourages people to join our industry and help to fill these well-paying, recession-proof, enjoyable positions,” Lofgren said.

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