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Massachusetts trade group relaunches referral program

The Massachusetts Marine Trades Association recently relaunched its Stay Local, Boat MA, Transient Boater Referral Program, along with a new website.

The Massachusetts Marine Trades Association recently relaunched its Stay Local, Boat MA, Transient Boater Referral Program, along with a new website.

The new website for the 7-year-old program was designed by By-the-Sea.

With 13 marinas enrolled to date for 2015, the reciprocal program encourages seasonal guests to visit participating destination marinas in exchange for reduced transient dockage rates.

For between $50 and $200, participating marinas are given a discount card to hand to every customer, as well as logo placement on the new Stay Local site and www.boatma.com.

MMTA has partnered with program Co-Sponsor DockHop, a mobile app and online provider for mooring and slip reservations.

“DockHop is committed to helping boaters more conveniently connect with new marinas with the help of the right technology,” the MMTA said in a statement. “The Stay Local program truly embodies our mission of encouraging boaters to get out and explore more often, and we look forward to working together this season."

The MMTA said the Stay Local program is mutually beneficial to participating facilities and their customers: It keeps boating-related tax dollars in Massachusetts while thanking customers for their loyalty.

“Stay Local boaters are further motivated to explore the Massachusetts coast because they're receiving a discount while visiting the best of destination marinas," said program founder Randall Lyons, business manager of Newburyport Marinas.

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