Skip to main content

Mastervolt and Whale Join ASG EMEA

1_ASG logo

Brunswick Corp.’s Advanced Systems Group (ASG) announced in a statement that Mastervolt and Whale will become part of ASG Europe, Middle East and Africa.

ASG EMEA now has 13 brands in power management, digital control and monitoring, electrical components, networked devices and water systems.

Mastervolt ChargeMaster Plus 12/35-3.

Mastervolt ChargeMaster Plus 12/35-3.

“The ASG brands are firmly established in both the marine and mobile industry and the depth and scope of ASG’s resources ensures that a strong platform exists as we continue our ongoing innovation journey,” Ton de Winter, president, said in a statement. “Both brands will retain their individual identities and continue the product development journey that has made them leaders in the marketplace for many years.”

The company’s brand portfolio comprises Ancor, Attwood, BEP, Blue Sea Systems, CZone, Garelick, Lenco, Marinco, Motorguide, Mastervolt, ProMariner, RELiON and Whale.

Whale bilge pump.

Whale bilge pump.

“This announcement reflects the evolving business expansion and bold future mission as part of the Advanced Systems Group EMEA,” said de Winter. “We believe in the power of collaboration and bringing together these great brands under our Advanced Systems Group portfolio will provide limitless options for both our marine and mobile applications as well as our customers and employees.” 

Related

7_IMG_0254

Propeller Precision

Yamaha’s new $20 million foundry produces about 100,000 propellers a year

1_.MARTIN_FLORY

PR Firm Celebrates 60th Anniversary

Martin Flory Group has served the RV and marine industry segments since 1962.

Screen Shot 2022-09-26 at 9.29.49 AM

Mack Boring Turns 100

The New Jersey-based engine and components supplier, started in 1922 by Edward “Mack” McGovern, today is still a family-run business.

2_IBEX

IBEX Canceled

Tropical Storm Ian is expected to strengthen into a hurricane and impact Florida’s west coast sometime Wednesday.

3_Manitou-MY23-VW06-Rotax-Engine-Cutaway-Feature

Clearing the Deck

Bombardier Recreational Products unveiled the Rotax outboard with Stealth Technology in August

AdobeStock_306648964

Shoring Up Your Defenses

Marine businesses are just as open to cyberattacks as all kinds of other businesses in nearly every industry

1_Silent_Jet_Render_Main0214

Hinckley Unveils SilentJet

Hinckley Yachts teamed up with Wisconsin-based transmission-maker Twin Disc to create a hybrid electric system called SilentJet that can switch automatically from diesel to electric power, depending on how much throttle you use.