Skip to main content
Publish date:

Mastervolt and Whale Join ASG EMEA

1_ASG logo

Brunswick Corp.’s Advanced Systems Group (ASG) announced in a statement that Mastervolt and Whale will become part of ASG Europe, Middle East and Africa.

ASG EMEA now has 13 brands in power management, digital control and monitoring, electrical components, networked devices and water systems.

Mastervolt ChargeMaster Plus 12/35-3.

Mastervolt ChargeMaster Plus 12/35-3.

“The ASG brands are firmly established in both the marine and mobile industry and the depth and scope of ASG’s resources ensures that a strong platform exists as we continue our ongoing innovation journey,” Ton de Winter, president, said in a statement. “Both brands will retain their individual identities and continue the product development journey that has made them leaders in the marketplace for many years.”

The company’s brand portfolio comprises Ancor, Attwood, BEP, Blue Sea Systems, CZone, Garelick, Lenco, Marinco, Motorguide, Mastervolt, ProMariner, RELiON and Whale.

Whale bilge pump.

Whale bilge pump.

“This announcement reflects the evolving business expansion and bold future mission as part of the Advanced Systems Group EMEA,” said de Winter. “We believe in the power of collaboration and bringing together these great brands under our Advanced Systems Group portfolio will provide limitless options for both our marine and mobile applications as well as our customers and employees.” 

Related

Digital Dealership Dashboard for Marine Dealers

The Parker Business Planning digital platform for marine dealers will be introduced next week at MRAA Dealer Week in Austin, Texas.

Back and Forth and Back Again

As the world waits for the pandemic and its economic effects to subside, a new virus variant emerges.

Suzuki Crew Cleans Florida Shoreline

Executives, staff and families removed more than 40 bags of trash from Florida’s Courtney Campbell Causeway as part of the company’s Clean Ocean Project.

Seattle Boat Show: Full Speed Ahead

The largest show in the Pacific Northwest is set for its 9-day run with a new location and robust seminar format for 2022.

Volvo Penta to Power Offshore Wind Farm Transfer Vessels

The Swedish company will provide quad IPS systems for crew-and-equipment transfer vessels being built by American Offshore Services.

ePropulsion Secures B+ Series Funding

The China-based company will use the investment — equal to tens of millions of U.S. dollars — to advance research and development in e-power technology innovations.

Discover Boating Moves Forward

The joint NMMA and MRAA effort reveals a new logo and its rebranding of the Miami International Boat Show.