The Michigan Boating Industries Association is marking its 60th anniversary by unveiling a new logo that aligns the organization with the recent rebranding of the shows it produces — the Detroit Boat Show, the Novi Boat Show and the Metro Boat Show.
“The MBIA is a strong organization with dedicated members and a long list of accomplishments,” MBIA chairman Tom Haag, vice president of Colony Marine in St. Clair Shores, Mich., said in a statement. “We’re extremely proud to be celebrating our 60th anniversary in 2018.”
“While we’ll always stay true to our mission established by our founding directors to advance, promote and protect the recreational boating industry in Michigan, we’re in a business climate of ever-changing technology, processes and branding — MBIA is evolving, as well,” MBIA executive director Nicki Polan said.
The MBIA said it is the leading boat show producer in Michigan and is a nonprofit association that represents nearly 350 marine businesses in the state.
The MBIA said the boating industry in Michigan has a $7.4 billion economic impact, with nearly 1,500 marine businesses and just under 40,000 jobs.