McMurdo Group consolidates brands under one title

The McMurdo Group said it unified its McMurdo, Kannad, Sarbe, Techno-Sciences and Boatracs brands into a unified McMurdo brand.
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The McMurdo Group said it unified its McMurdo, Kannad, Sarbe, Techno-Sciences and Boatracs brands into a unified McMurdo brand.

The move is the culmination of the brand consolidation plan that the British-based global navigation satellite systems manufacturer initially announced in February 2013.

The McMurdo brand change will strengthen our position as the world’s leading provider of an end-to-end emergency readiness and response platform and ecosystem — from distress beacons to search-and-rescue infrastructure, to mission control and rescue coordination centers to maritime domain awareness,” group CEO Jean-Yves Courtois said in a statement.

“While our brands may be changing, our customers and partners can expect the same level of quality, reliability and performance that has been a trademark throughout our long and proud history. And, as we venture into the future, we will continue to develop innovative and pioneering solutions that prevent emergencies, protect assets and save lives, whether in aviation, fishing, government, maritime, military or other industries.”

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