McMurdo Group names VP of sales

Author:
Updated:
Original:

McMurdo Group said it named Randel Maestre vice president of sales for the Americas to lead the company’s expansion into one of the world’s major search-and-rescue regions.

mcmurdo0912

Maestre will be responsible for implementing a coordinated sales and marketing strategy for McMurdo’s broad product portfolio, which includes emergency distress beacons, search-and-rescue infrastructure products and fleet management/tracking software.

The effort will include building sales teams, recruiting new partners and developing new channel programs for the United States, Canada, Latin America and the Caribbean.

“Randel will bring a tremendous amount of experience, leadership and energy to this role,” McMurdo Group CEO Jean-Yves Courtois said in a statement. “His global background, proven ability to implement go-to-market strategies and ability to relate to partners and customers will help us to quickly establish an in-region presence in the Americas. We are confident that he will develop the programs necessary to maximize revenue and growth not only for McMurdo, but also for our entire channel partner community.”

Maestre brings nearly 25 years of global sales and marketing experience to his expanded role at McMurdo, where he has been vice president of global strategic marketing for more than a year.

During this period he has led the successful rebranding of the group under a unified brand, the implementation of a global marketing demand center function and the creation of a variety of demand generation and thought leadership programs.

Related

Should You Require Employee Vaccinations?

With the Covid vaccines becoming more readily available, it’s a topic that’s worth addressing now.

Parker Sponsors ‘Journey for a Cause’

An Indiana college student will embark on a 10-day passage from the Ohio River to the Gulf of Mexico to highlight inclusion and fishing.

With Great Power Comes Great Challenges

Today’s high-horsepower outboards are heavy, and produce prodigious power and torque — three factors that boatbuilders must balance.

Guy Harvey Foundation Awards Scholarships

The inaugural Legacy Scholarship went to four Florida high school seniors who are attending Nova Southeastern University.

Brunswick Launches Training Program

The on-water BoatClass sessions will offer safety courses for both new and seasoned boaters.

Quick Hits: January 19, 2021

Princecraft premieres interactive Virtual Park; European Boating Industry and International Council of Marine Industry Associations strengthen partnership; and Alumacraft celebrate 75 years in business with video series.

Tommy’s Slalom Shop Adds Dealer

Boulder Boats has locations in Nevada, Arizona and California.

Trade Only Today Returns Tuesday

The daily e-newsletter will not publish Monday, Jan. 18, in observance of Martin Luther King Day.