McMurdo Group said it named Randel Maestre vice president of sales for the Americas to lead the company’s expansion into one of the world’s major search-and-rescue regions.
Maestre will be responsible for implementing a coordinated sales and marketing strategy for McMurdo’s broad product portfolio, which includes emergency distress beacons, search-and-rescue infrastructure products and fleet management/tracking software.
The effort will include building sales teams, recruiting new partners and developing new channel programs for the United States, Canada, Latin America and the Caribbean.
“Randel will bring a tremendous amount of experience, leadership and energy to this role,” McMurdo Group CEO Jean-Yves Courtois said in a statement. “His global background, proven ability to implement go-to-market strategies and ability to relate to partners and customers will help us to quickly establish an in-region presence in the Americas. We are confident that he will develop the programs necessary to maximize revenue and growth not only for McMurdo, but also for our entire channel partner community.”
Maestre brings nearly 25 years of global sales and marketing experience to his expanded role at McMurdo, where he has been vice president of global strategic marketing for more than a year.
During this period he has led the successful rebranding of the group under a unified brand, the implementation of a global marketing demand center function and the creation of a variety of demand generation and thought leadership programs.