Skip to main content

MDCE names opening keynote speaker

Best-selling author and innovation guru Tim Sanders has been named the opening keynote speaker for the 2017 Marine Dealer Conference & Expo, which is set for Dec. 10-13 in Orlando, Fla.

Slated for Monday, Dec. 11, Sanders’ presentation, titled “How Digital Can Supercharge Your Business,” will address how to leverage customer media, inexpensive content and targeted social ads, organizers said.

He also will discuss leveraging social media to attract new talent and offer advice on how to prioritize investments in Facebook, Instagram and LinkedIn.

“With the ever-evolving nature of digital technology, we believe the insights that Tim offers will provide our attendees with numerous tools to help them reduce costs, increase their customer base and serve current customers better,” Liz Walz, vice president and director of education for the Marine Retailers Association of the Americas, said in a statement.

The MRAA owns the event and co-produces it with Boating Industry magazine.

“Tim will take an overwhelming topic and help our dealers not only stay on top of the changes, but also increase their understanding of how they can take advantage of the key opportunities technology presents,” Walz said.

Conference organizers said Sanders was on the ground floor of the quality movement, the launch of the mobile phone industry and the birth of the World Wide Web.

He was an early member of Mark Cuban and Todd Wagner’s broadcast.com, which had the largest opening day IPO in history, organizers said.

After Yahoo acquired the company, Sanders was tapped to lead its ValueLab, which enabled sales teams to close hundreds of millions of dollars of new business through rapid collaboration.

In 2005 he founded Deeper Media, which provides consulting and training services for leading companies, trade associations and government agencies.

“We are happy to have someone with Sanders’ expertise at MDCE speaking on such an important topic,” said Brianna Liestman, managing editor at Boating Industry. “It furthers our commitment to marine dealers to provide relevant, top-quality education that helps their businesses continue to grow into the future.”

The MDCE opening keynote, sponsored by Smoker Craft Inc., will be preceded by the MDCE’s pre-conference workshops and the MRAA annual meeting and special presentation, the latter of which is open to all MDCE attendees.

Related

1_TRAVELIFT.COOP

Marine Travelift Launches Co-op Program

The company received its first student, a University of Wisconsin engineering major, in the seven-month paid co-op.

1_JULY4

Trade Only Today Returns Tuesday

The e-newsletter will not publish July 4 in observance of Independence Day. We wish everyone a safe holiday weekend.

1_ORR.FUNDS

ORR Announces Federally Funded Projects

The U.S. Economic Development Administration prioritized outdoor recreation for the first time

Norm#4

Ten Ways To Sell in a Tough Economy

These keys to successful selling can help you create customers who keep coming back, even when sales dip

1_ASA.BOARD

ASA Names New Board Members

The American Sportfishing Association filled two at-large seats and two regional seats on its board of directors.

1_EXEC.SEARCH

Dammrich, Hopkinson Partner With Marine Resources Recruitment

The industry veterans will help clients fill executive-suite, marine industry job openings around the world.

1_PULSE.PING.0630

DEALERS: How Was Business in the First Half of 2022?

With the second quarter coming to a close, was there parity between the budget and financial performance in the first six months? Take the Pulse Report survey here.

1_PMMPODCAST

Passagemaker Relaunches Podcast

Trawler Talk aims to connect with those who are interested in the cruising lifestyle, with episodes dropping every other week