MDCE names opening keynote speaker

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Best-selling author and innovation guru Tim Sanders has been named the opening keynote speaker for the 2017 Marine Dealer Conference & Expo, which is set for Dec. 10-13 in Orlando, Fla.

Slated for Monday, Dec. 11, Sanders’ presentation, titled “How Digital Can Supercharge Your Business,” will address how to leverage customer media, inexpensive content and targeted social ads, organizers said.

He also will discuss leveraging social media to attract new talent and offer advice on how to prioritize investments in Facebook, Instagram and LinkedIn.

“With the ever-evolving nature of digital technology, we believe the insights that Tim offers will provide our attendees with numerous tools to help them reduce costs, increase their customer base and serve current customers better,” Liz Walz, vice president and director of education for the Marine Retailers Association of the Americas, said in a statement.

The MRAA owns the event and co-produces it with Boating Industry magazine.

“Tim will take an overwhelming topic and help our dealers not only stay on top of the changes, but also increase their understanding of how they can take advantage of the key opportunities technology presents,” Walz said.

Conference organizers said Sanders was on the ground floor of the quality movement, the launch of the mobile phone industry and the birth of the World Wide Web.

He was an early member of Mark Cuban and Todd Wagner’s broadcast.com, which had the largest opening day IPO in history, organizers said.

After Yahoo acquired the company, Sanders was tapped to lead its ValueLab, which enabled sales teams to close hundreds of millions of dollars of new business through rapid collaboration.

In 2005 he founded Deeper Media, which provides consulting and training services for leading companies, trade associations and government agencies.

“We are happy to have someone with Sanders’ expertise at MDCE speaking on such an important topic,” said Brianna Liestman, managing editor at Boating Industry. “It furthers our commitment to marine dealers to provide relevant, top-quality education that helps their businesses continue to grow into the future.”

The MDCE opening keynote, sponsored by Smoker Craft Inc., will be preceded by the MDCE’s pre-conference workshops and the MRAA annual meeting and special presentation, the latter of which is open to all MDCE attendees.

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