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Megayacht outfitter carries diesel additive GO2

A major megayacht outfitting company has begun to carry the diesel fuel additive GO2, marking another step in the growth of a product that uses nanotechnology to burn diesel cleaner and more efficiently.

“I think they have a great product,” said Steve Bowden, head of fueling services at National Marine Suppliers in Fort Lauderdale. “It’s a very exciting product that’s gaining ground within the industry. There are many fuel additives out there, but we’ve been impressed by the rapid growth in the number of customers requesting GO2.”

He said National Marine sells GO2 to 10 owners of yachts from 120 to 300 feet. “The main reason we are going to keep it in stock is we don’t have the luxury of time,” Bowden said. “If we don’t have a product or service readily available within hours or a day, we’ll lose the sale. Some of these yacht owners leave with little notice.”

Cerion Energy’s GO2 was launched in the superyacht market at the Monaco Boat Show in September 2011. A nanoparticle combustion catalyst, GO2 simultaneously increases combustion efficiency while decreasing exhaust emissions, according to Cerion. GO2 reduces fuel consumption by 8 to 14 percent, particulate matter (soot) by as much as 40 percent and unburned hydrocarbons by as much as 70 percent, according to the company, which is based in Rochester, N.Y.

“We are developing points of supply, and National Marine will be one of those key points,” said Richard Franklin, managing director of GO2 Global Yachting.

GO2 Global Yachting supplies 130 superyachts worldwide with GO2, Franklin said. The yachts range from 100 to 425 feet. The company has a 90 percent reorder rate, he said.

The savings gained in fuel economy offsets the significant upfront cost of GO2, Bowden said. One gallon of GO2 is $620. One gallon of GO2 treats 4,000 gallons of diesel. “The effective price for fuel treated with GO2 per gallon is 15 cents,” Franklin said. “There is a net financial savings after product cost of about 6.5 percent.”

Cerion has established a website specifically for yachting promotion and sales, and customers can buy the product directly there. Click here to visit the site.

— Chris Landry

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