PxPixel
Mercury signs deal with FLW Outdoors - Trade Only Today

Mercury signs deal with FLW Outdoors

Author:
Publish date:

FLW Outdoors and Mercury Marine signed an agreement marking Mercury's return as a sponsor of the world's largest tournament-fishing organization.

Through FLW Outdoors' bass and walleye tournaments, Mercury will showcase its marine propulsion systems. In addition, MotorGuide and Brunswick Zone will have a strong presence across the FLW Outdoors platforms.

Terms of the agreement were not disclosed.

Along with Mercury, Evinrude will continue to serve as one of two official outboard-engine sponsors of FLW Outdoors in 2011.

"We are very pleased that Mercury has rejoined the ranks of FLW Outdoors," said Trisha Blake, president of the FLW Outdoors marketing division, in a statement. "With our aggressive programs, we're confident Mercury will see considerable market-share growth. They're making a strong statement of support to professional fishing and our anglers are sure to respond enthusiastically."

Mercury Marine officials said the FLW sponsorship offers opportunities to support tournament anglers in the bass and walleye arenas.

"Mercury Marine and MotorGuide are extremely excited about this opportunity to work with the FLW and Ranger Boats," said Mike Shedivy, vice president of marketing at Mercury Marine, in a statement. "We feel Mercury represents the heart of tournament fishing and we will continue to support the various species of competitive angling."

Related

Six inducted into 2018 Sailing Hall of Fame

The National Sailing Hall of Fame named three people to the 2018 class of inductees — yacht cinematographer John Biddle; three-time Soling World Champion, Brazilian-American Olympian Vince Brun; and shipbuilder and naval architect William Webb.

New boat sales relatively flat in June

New boat sales in June grew marginally, with a 1.1 percent rise in the main powerboat categories and just 0.2 percent growth overall, according to preliminary data from Statistical Surveys Inc., a Michigan firm that tracks registrations.