FLW Outdoors and Mercury Marine signed an agreement marking Mercury's return as a sponsor of the world's largest tournament-fishing organization.
Through FLW Outdoors' bass and walleye tournaments, Mercury will showcase its marine propulsion systems. In addition, MotorGuide and Brunswick Zone will have a strong presence across the FLW Outdoors platforms.
Terms of the agreement were not disclosed.
Along with Mercury, Evinrude will continue to serve as one of two official outboard-engine sponsors of FLW Outdoors in 2011.
"We are very pleased that Mercury has rejoined the ranks of FLW Outdoors," said Trisha Blake, president of the FLW Outdoors marketing division, in a statement. "With our aggressive programs, we're confident Mercury will see considerable market-share growth. They're making a strong statement of support to professional fishing and our anglers are sure to respond enthusiastically."
Mercury Marine officials said the FLW sponsorship offers opportunities to support tournament anglers in the bass and walleye arenas.
"Mercury Marine and MotorGuide are extremely excited about this opportunity to work with the FLW and Ranger Boats," said Mike Shedivy, vice president of marketing at Mercury Marine, in a statement. "We feel Mercury represents the heart of tournament fishing and we will continue to support the various species of competitive angling."