Mercury signs deal with FLW Outdoors

Author:
Updated:
Original:

FLW Outdoors and Mercury Marine signed an agreement marking Mercury's return as a sponsor of the world's largest tournament-fishing organization.

Through FLW Outdoors' bass and walleye tournaments, Mercury will showcase its marine propulsion systems. In addition, MotorGuide and Brunswick Zone will have a strong presence across the FLW Outdoors platforms.

Terms of the agreement were not disclosed.

Along with Mercury, Evinrude will continue to serve as one of two official outboard-engine sponsors of FLW Outdoors in 2011.

"We are very pleased that Mercury has rejoined the ranks of FLW Outdoors," said Trisha Blake, president of the FLW Outdoors marketing division, in a statement. "With our aggressive programs, we're confident Mercury will see considerable market-share growth. They're making a strong statement of support to professional fishing and our anglers are sure to respond enthusiastically."

Mercury Marine officials said the FLW sponsorship offers opportunities to support tournament anglers in the bass and walleye arenas.

"Mercury Marine and MotorGuide are extremely excited about this opportunity to work with the FLW and Ranger Boats," said Mike Shedivy, vice president of marketing at Mercury Marine, in a statement. "We feel Mercury represents the heart of tournament fishing and we will continue to support the various species of competitive angling."

Related

NMMA Confirms Industry Growth

NMMA president Frank Hugelmeyer said the boating business grew 12 percent last year during yesterday’s virtual State of the Boating Industry address.

Newport Show Dates Announced

Organizers are planning for an in-person Golden Anniversary edition of the show Sept. 16-19.

Quick Hits: March 5, 2021

The National Association of Manufacturers names Brunswick Corp. CFO Ryan Gwillim to its Board of Directors.

Caught Red-Handed

Two commercial fishermen were jailed for possessing an illegal haul that included 100 undersized lobster tails, which is a felony. Also, fisheries management gets new funding.

Bennington Expands Operations

The pontoon builder plans to add jobs at its new facility in Elkhart County, Ind., and increase manufacturing output.

KVH Industries Names CFO

Longtime telecom financial executive Roger A. Kuebel assumes the position that COO Brent Bruun had held in an interim capacity.