MIAMI: Marine Markers of America announce 2017 Neptune Awards

Publish date:

MIAMI — The Marine Marketers of America announced 21 recipients of 2017 Neptune Awards for Marketing Excellence during the Miami International Boat Show on Thursday.

The field drew 155 entries — up from 99 in 2016 — in 21 categories covering all areas of marketing, from national magazine ads and newsletters, to video, product literature and social media.

“It was a robust competition, with a record number of contestants vying for additional categories,” said MMA president Wanda Kenton Smith in a statement. “All aspects of the marine industry were represented, from small businesses to global corporations, from in-house marketing teams to boutique and full-service agencies.”

In addition to the six new categories introduced this year, the 2017 competition also launched the “King Neptune” best-in-competition award category to recognize the best all-around entry in the overall Neptune competition.

That honor went to Hatteras Yachts and Adventure Advertising for its “Experience the M90 Panacera Launch."

“The campaign was well executed, achieving its desired goals and results,” said Kenton Smith. “From mailings to events, Hatteras owners were made to feel part of the Hatteras family. No opportunity or detail in this exciting branded campaign were overlooked.”

The annual competition, now in its tenth year, was open to any organization producing and publishing marine industry marketing materials between Jan. 1 and Dec. 31, 2017. In total, over 60 marketers from throughout the marine industry were involved in the judging process.

There were also 11 honorable mentions.

“The results of this year’s contest prove that innovation and creativity are alive and well in the boating marketplace,” said Sally Helme, MMA vice president and Neptune Awards chairperson. “The Neptune Awards are judged on the basis of marketing excellence with a variety of criteria and benchmarks for each category. This year, many categories were hotly contested, evidenced by a tie in the popular category of mobile apps.”

Click here for a full list of winners.


Patrick Acquires SeaDek Parent

The Indiana-based company continues its strategy of growth through acquisitions.

BoatUS, USPS Resume Safety Checks

The groups are offering the service during safety events, or boaters can conduct the inspection using an online guide.

Stepping Up the Pace of Relief

A positive jobs report, 3 million vaccinations per day and consumer confidence point toward economic recovery.

Freedom Boat Club Buys N.Y. Franchise

The latest acquisition is Brunswick’s sixth corporate-owned Freedom operation in the United States.

In-Person NMEA Conference Announced

The electronics conference, in conjunction with the Radio Technical Commission for Maritime Services, is scheduled for Sept. 20-24 in Orlando, Fla.

Vesper Appoints U.S.-based Manager

Damien Frye will drive sales of the New Zealand-based company’s Cortex product line.

Groupe Beneteau Sells CNB

As part of the conglomerate’s realignment, the Groupe has inked an agreement with Italian yard Solaris to purchase the bluewater sailing brand.