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MIAMI: NMMA president asks for media’s help in promoting boating

MIAMI - The writers that cover the marine industry can play a key role in helping to grow boating participation in the coming years, according to National Marine Manufacturers Association president Thom Dammrich, who this morning asked their help in promoting the boating lifestyle.

Speaking at the annual Boating Writers International meeting at the Miami International Boat Show, Dammrich called boating writers “one of the industry’s greatest resources.”

He urged the writers to show that boating is truly an American success story and work to dispel the myth that it’s only for the wealthy. Boating writers, he said, can help get the word out that boating is a family activity — open to everyone.

The industry recently held a Growth Summit in Chicago to bring together all segments of the industry to develop a 10-year plan to grow boating. The industry’s writers, he said, are an important part of that plan.

Dammrich also invited BWI to be a co-host of the upcoming American Boating Congress and encourage its members to attend the event so they, in turn, can let the industry and consumers know what’s going on in Washington, D.C.

“You have the tools and you have the power,” he told the gathered journalists. “Your possibilities are endless. …We’re counting on you.”

— Beth Rosenberg

b.rosenberg@tradeonlytoday.com

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