MMA digital forum set for Miami show

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Marine marketers looking to grasp Internet optimization and new digital technologies are welcomed at a Mobile/Social/Web/Search/Email presentation from 3:30-5 p.m. on Feb. 13 at the Miami International Boat Show.

Presented by Marine Marketers of America members Gaspare Marturano and Courtney Chalmers, the seminar will provide information on SEO (search engine optimization), SEM (search engine marketing), PPC (pay per click), CPC (cost per click), Google Adwords and other newer digital technologies.

Marturano is managing director of digital marketing and social media at Fastlane, a communications and engagement firm in the New York City area.

He is the author of “SocializeWith.Me: Or Someone Else Will” and brings more than 20 years of experience to the event.

Chalmers is director of marketing at Dominion Marine Media and, as a member of the senior management team, created and launched an integrated brand strategy to drive demand for the Boat Trader, YachtWorld and boats.com products.

“This focus of this program will be on practical strategies and techniques that can be put to use immediately to generate tangible marketing results, especially for those with limited budgets,” MMA president Wanda Kenton Smith said in a statement.

“While many of us in the industry are already well under way and entrenched in digital marketing initiatives for our companies and/or our clients, this presentation will serve as a great primer and refresher for those just getting under way or looking to learn the latest about digital marketing opportunities.”

Co-sponsored by the National Marine Manufacturers Association, the event will take place during the annual general members meeting of MMA at the Miami Beach Convention Center.

The annual Neptune Awards for excellence in marine marketing will be presented at the All-Industry Breakfast that morning, but winners also will be recognized at the MMA meeting. Seating is available on a first-come, first-serve basis; no advance registration is required.

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