Skip to main content

MMA holding national marketing competition

Marine Marketers of America has announced final plans for the first Marine Marketers national awards program, designed to recognize outstanding performance in the marine marketing field. A call for entries is now under way.

“For our first year, we have selectively chosen a few categories of entry and are hopeful to generate solid response from our industry’s marketers,” said committee chair and MMA board member Sally Helme in a statement. “We have focused on print and online advertising as well as a single PR category. The goal is to build a solid foundation and then expand the program in the coming years.

“The initial response and buzz has been very positive and we’re hoping for both a great turnout for the event, as well as strong competition from our industry marketers,” Helme added.

The competition is open to any company or organization producing marine industry marketing work from September 2007 through September 2008. Deadline for submission is Oct. 4.

The awards will be presented Oct. 30 at Bahia Mar, during the Fort Lauderdale International Boat Show, in conjunction with a celebratory lunch. The luncheon is presented by Info-Link, Technologies, Inc. with additional sponsorships provided by Show Management and Home Port Marketing.

Information regarding luncheon ticket reservations will be forthcoming and will include individual and corporate table options. The event is open to members and non-members.

Program details including an event flyer, submission forms, and entry guidelines, are posted on the association Web site at www.marinemarketersofamerica.com.

Related

VOLVO-EARNINGS

Volvo Penta Reports Q4, FY22 Results

Net sales of $470 million for the quarter were a 33% increase compared to the prior year period.

Pulse-Report

DEALERS: Are You Improving the Service Experience?

Our monthly Pulse Report survey asks this and other questions about your dealership. Take the survey here.

NMRA-SCHOLARSHIP

NMRA Sets Scholarship Deadline

Students pursuing education in the marine trades can apply for the National Marine Representatives Association awards until April 1.

MARINE-PRODUCTS

Marine Products Reports Record Q4

The builder of Chaparral and Robalo boats reported net sales were up 42% for the quarter and 28% for fiscal year 2022.

1_SHURHOLD

Shurhold Appoints COO

Forrest Ferrari has years of management, business development, IT and quality-assurance experience.

MOBILE-CATCH-CENTER

RBFF, Pure Fishing Partner for a First Catch Center

Pure Fishing will equip a mobile trailer with tackle and gear to bring fishing experiences to areas of South Carolina where participation is low.

Norm

An Oft-Overlooked Sales Opportunity

A recent report from the Recreational Boating & Fishing Foundation showed that women comprise 37% of all anglers. If you haven’t tapped this segment, you’re missing out.

1. 2023 new boat retail outlook

Too Many High-Priced Boats

To wrap up 2022, marine retailers reported lower demand, expressed more negative sentiment and voiced concerns about rising inventory. Boat prices and the economy remained top of mind for dealers in December.

Soundings Nov 2022

New-Boat Registrations Continue to Slide

As the gaudy sales figures from the pandemic continue to return to more realistic numbers, the main segments of the recreational boating industry saw new-model registrations of 4,421 in November, a 30.3% drop from 6,340 during the same time in 2021. .