The Marine Marketers of America announced the program for its biannual general membership meeting, which will be held at 3 p.m. Feb. 14 in the Miami Beach Convention Center during the Miami International Boat Show.
In addition to association updates, the MMA is featuring Ellen Valentine of Silverpop, a leading social media expert and a popular speaker who will share practical advice and best practices for optimizing social media as a key marketing tool in today’s fast-changing business environment, the group announced. Two additional industry social media experts will follow to share best case studies and recommendations for targeted marine applications. The event will conclude with a social mixer.
“Ellen Valentine’s experience working with major national brands at Silverpop will provide the marine industry and our marketing community with innovative new ways to both tap and embrace the online sales funnel,” MMA president Wanda Kenton Smith said in a statement.
“Ellen’s proven experience in developing strategies and implementing programs that increase revenues, raise brand awareness and improve customer satisfaction should be of value to our members and provide a wealth of useful tips that marketers can take back and immediately apply to their businesses.”
The annual Neptune Awards, which recognize the best work by marine marketers, will be held in conjunction with the National Marine Manufacturers Association’s Thursday morning breakfast meeting and industry awards celebration.
Because of holiday deadlines, the deadline for Neptune Awards submissions was extended to Jan. 23. Complete details about the Neptune Awards, including entry guidelines and the entry form, are posted on the newly relaunched MMA website.