MMA plans panel discussion on decline in first-time boat buyers

Publish date:

The decline in first-time boat buyers and strategies for reversing the trend will be the focus of a panel discussion, “Saving Generation Agnostic,” when the Marine Marketers of America hosts its biannual general membership meeting Nov. 2 during the Fort Lauderdale International Boat Show.

In 2000 first-time boat buyers represented 42 percent of all buyers, compared with 33 percent in 2015, according to results from a recent Info-Link marketing study.

“This is an excellent opportunity to learn how to attract and close first-time boat buyers with insight from leading industry experts,” Wanda Kenton Smith, president of the MMA, said in a statement. “The discussion will include an overview of today’s boat buyers, with insight into the reasons for the sales decline, what it means for the industry and what marketers can to do to keep their prospects in the pipeline and engaged after the sale.”

Panelists include Grow Boating Inc. president Carl Blackwell; Joe Lewis, general manager at Mount Dora Boating Center and Marina; Info-Link client services director Peter Houseworth; Freedom Boat Club president and CEO John Giglio; and BRP/Evinrude global marketing and strategic planning director Oliver Pierini.

Courtney Chalmers, vice president of marketing for the Boats Group, will moderate the discussion.

Sponsored by the Fort Lauderdale show, Freedom Boat Club and Sea Tow, the meeting and presentation will take place at the Bahia Mar Yacht Center in State Room A/B from 11:30 a.m. to 1:30 p.m. Admission is $35 for MMA members and $40 for non-members. Advance registration is required.


A Record Q2 for Brunswick

With strong global demand in all its business segments, Brunswick Corp. reported another stellar quarter, posting a 57 percent jump in net sales.

OneWater Adds PartsVu

The online marketplace for marine parts, accessories and electronics posted $25 million in sales over the last year.

Groupe Beneteau Updates Revenue Forecasts, More

The builder saw gains in its boat and luxury-home sectors and made several acquisitions, including a majority stake in Dream Yacht Group.

Golden Manufacturing Expands

The fabricator of aluminum boat lifts and aluminum and concrete floating docks adds 18,000 square feet to its Fort Myers, Fla., headquarters.

GetMyBoat Takes You to the Movies

The boat rental marketplace site teams with Disney’s Jungle Cruise for a contest to win a boat trip or movie tickets.

ConMar Adds to Sales Team

The manufacturers’ representatives add industry vet Brain Steele.

Will Canada Reopen to Boaters?

Set to open its borders to fully vaccinated U.S. residents next month, our neighbor to the north could be facing a strike by Canadian border guards and customs officials. Plus, the Great Lakes welcomes a newly designated marine sanctuary.