MMA schedules summer marketing webinars


The Marine Marketers of America announced its second phase of new professional development webinar series slated for the summer.

The series will focus on hot components of today’s marketing landscape — mobile marketing, social networking, personalized and embedded video and cross or integrated media. As part of the MMA’s ongoing mission to provide professional educational development opportunities for the marine industry, the webinars are free.

“Our summer series builds upon the successful webinars originally launched and produced by MMA in 2011,” MMA president Wanda Kenton Smith said in a statement. “These webinars provide our members and the industry at large with a wealth of highly relevant and practical information to understand the fast-changing landscape of media and marketing.”

The first webinar of the series, “Mobile Marketing: Enhancing Your Customer’s Digital Engagement,” will be hosted by Phizzle senior vice president Drew Jennings and will be held at 11 a.m. (EDT) June 5.

Jennings will focus on mobile marketing as a tool for surviving in the new world of integrated marketing.

“With nearly 85 percent of the U.S. population owning a mobile phone and nearly one-third owning smart phones, 2012 may be the year of mobile,” Jennings said in a statement.

Advance registration is required. Click here to sign up for the webinar.