MMA schedules summer marketing webinars

Author:
Updated:
Original:

The Marine Marketers of America announced its second phase of new professional development webinar series slated for the summer.

The series will focus on hot components of today’s marketing landscape — mobile marketing, social networking, personalized and embedded video and cross or integrated media. As part of the MMA’s ongoing mission to provide professional educational development opportunities for the marine industry, the webinars are free.

“Our summer series builds upon the successful webinars originally launched and produced by MMA in 2011,” MMA president Wanda Kenton Smith said in a statement. “These webinars provide our members and the industry at large with a wealth of highly relevant and practical information to understand the fast-changing landscape of media and marketing.”

The first webinar of the series, “Mobile Marketing: Enhancing Your Customer’s Digital Engagement,” will be hosted by Phizzle senior vice president Drew Jennings and will be held at 11 a.m. (EDT) June 5.

Jennings will focus on mobile marketing as a tool for surviving in the new world of integrated marketing.

“With nearly 85 percent of the U.S. population owning a mobile phone and nearly one-third owning smart phones, 2012 may be the year of mobile,” Jennings said in a statement.

Advance registration is required. Click here to sign up for the webinar.

Related

Sharrow Marine to Build MX-1 Props in Michigan

Founder Greg Sharrow announced the new global manufacturing HQ will be located in his hometown of Detroit.

Conception Captain Charged With 34 Counts of Manslaughter

The dive boat fire that killed 34 was among the deadliest in recent U.S. maritime history.

ABYC Foundation Announces Educator of the Year

The award was established to honor instructors that are shaping future marine service technicians.

Quick Hits: December 2, 2020

Vesper appoints global sales manager; Horizon Yachts wins Taiwan Gold award; and NFWF announces $1.2 in coral reef grants.

Patrick Industries Acquires Taco Metals

The components manufacturer had been family-owned for 60 years.