Marine Marketers of America issued a call for entries for the 2015 Neptune Awards.
The awards, which recognize outstanding work in the marine marketing field, will be presented in February at the Miami International Boat Show.
The competition is open to any company or organization that produced and published marine industry marketing work between Jan. 1 and Dec. 31 this year.
“We hit a new high for the Neptunes last year with 122 entries and 14 award winners, and I am confident that the field of entries for 2015 will be even stronger,” MMA vice president and awards committee co-chairwoman Sally Helme said in a statement. “There is a tremendous amount of marketing energy and creativity in the boating marketplace right now, and we hope that marine marketers will take advantage of the Neptune Awards program to have their creativity and innovation recognized and celebrated by their peers.”
Entries will be accepted for a record 17 categories. The 14 categories repeating from the 2014 competition include national magazine ads; national magazine ads in a series; Web advertising-banner ads; product literature; newsletters; email promotion/blasts; regional/local marketing; video; mobile apps; social media; marketing innovation; special event/sales promotions; and diversity marketing initiatives.
Three new awards will be offered for 2015. Two of them are for Web advertising; one is for “high impact units” and one is for native advertising or content integration. The other will be for best overall marine marketing website.
“Websites are critical components of every marketer’s arsenal and represent one of the most important interfaces with customers and prospects,” Helme said. “We’re sure this will be one of the most hotly contested categories.”