MMA to host webinar on print media

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Marine Marketers of America is hosting its first webinar in a new instructional series for marketing professionals in the boating industry.

"Print is Not Dead" is set for 11 a.m. (EST) on Jan. 11.

Despite hype in recent years touting the cost efficiencies and targeting the superiority inherent in new digital media, Thaddeus B. Kubis, president of NAK Business Development and a noted online marketing expert, says the most effective way to reach consumers is to "employ an integrated and balanced approach combining both print and digital technologies into a seamless marketing initiative."

Click here to register for the webinar.

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