Updated:
Original:

MMA to host webinar on print media

Marine Marketers of America is hosting its first webinar in a new instructional series for marketing professionals in the boating industry.

"Print is Not Dead" is set for 11 a.m. (EST) on Jan. 11.

Despite hype in recent years touting the cost efficiencies and targeting the superiority inherent in new digital media, Thaddeus B. Kubis, president of NAK Business Development and a noted online marketing expert, says the most effective way to reach consumers is to "employ an integrated and balanced approach combining both print and digital technologies into a seamless marketing initiative."

Click here to register for the webinar.

Related

Just Put Me in a Reef Ball

Eternal Reefs puts a new twist on burial at sea while creating habitat for marine life that will appeal to anglers and divers.

Ways of Engagement

DEALERS: How will you maintain customer interest during the off-season? Take this month’s Pulse Report survey here.

Soundings Trade Only Names Most Innovative Marine Companies

Brunswick Corp. and Mercury Marine share top honors in our annual awards program.

IBEX Opens Tomorrow

The three-day trade show celebrates its 30th anniversary and return to the Tampa Convention Center in Florida after last year’s virtual event.

Ritchie Navigation Sees Year of Record Growth

The 161-year-old Pembroke, Mass.-based compass manufacturer added a sixth workday to keep up with demand.

‘A Phenomenal Success’

The Southampton International Boat Show had more than 88,000 visitors during its 10-day run, after last year’s cancellation.

TopSide Marinas Makes First Two Acquisitions

Founded in January 2020, the firm has thus far acquired Beavers Bend Marina in Oklahoma and Galveston Yacht Basin in Texas.