MRAA

How to turn complacency into competitive advantage for business growth and success

Day two of the conference included education pathways, a discussion of a global workforce study, and the presentation of awards.

MRAA’s annual conference this year focuses on strategies marine dealers can implement to thrive during challenging times.

The annual conference is scheduled for Dec. 8-11 in Orlando, Fla., and registration is on par with last year.

How the strength of the dealer-manufacturer relationship drives customer loyalty

Entries for the association’s annual Duane Spader and Kevin Lodder scholarships can be submitted by Sept. 30.

Freya Olsen has nearly 20 years of industry experience and will oversee the organization’s membership engagement strategy.

The relationship among dealers, manufacturers and customers is more critical than ever

Applications and nominations for its annual scholarships and Darlene Briggs Marine Woman of the Year Award are due Sept. 15.

Unveiled at the ICAST show, the training platform includes courses, resources and programs focused on topics of interest for fishing retailers.

An “Outperform” message is designed to help attendees as they weather economic headwinds and sales challenges.

These are proven ways to stabilize and strengthen a dealership in a down market

The Marine Retailers Association of the Americas’ annual conference and expo is scheduled for Dec. 8-11 in Orlando, Fla.

The MRAA’s annual conference and expo is scheduled for Dec. 8 to 11 at the Orange County Convention Center in Orlando, Fla.

A slower sales climate is a great time to examine processes that can help customers feel more comfortable making a purchase

The tool allows members to follow legislation and regulatory actions the group is monitoring at federal and state levels.

The association participated in a Small Business Legislative Council fly-in to discuss issues impacting dealers and potential regulatory hurdles.

Hidden systems within a boat dealership can make or break business success.

The retailers association shared information on advocacy initiatives, membership, Dealer Week and more.

At the MRAA, we are learning that artificial intelligence can help everyone on our team improve.

Travis Hyde also was named integrator and will work to align and execute MRAA’s vision, and remove obstacles to growth.

Resolutions recommended by the Advisory Council of Marine Associations will guide MRAA’s engagement in state legislatures.

Nichole Wishart, who has a background in sales and marketing, will execute sales strategies and drive revenue.

This is the way that you and your team can beat the market in the year ahead.