MRAA adds Priority One financing option


The Marine Retailers Association of the Americas said the MRAA Rewards Program and Priority One Financial Services expanded their relationship to include financing for marina and boatyard equipment.

The MRAA said the new program will allow association members to finance the heavy equipment required to run their business. Everything from boat hoists and forklifts to company trucks and tractors can be financed as part of the expanded relationship. Finance options include leases, loans, flexible terms, low interest rates and programs for new and used equipment.

“What’s nice for these dealers is that they can finance multiple types of collateral under the same note, versus having a bunch of different loans,” Priority One business development director Jared Zimlin said in a statement. “It’s now possible that dealers can lease or loan a company truck, forklift and hoist all together, making it easier to keep track of.”

“This new partnership opportunity will help simplify operations for our dealer members,” MRAA president Matt Gruhn said. “MRAA members expressed to us that this would be a valuable benefit to offer, and we’re pleased we could partner with Priority One in order to bring this request to fruition. Our relationship with Priority One stretches back several years, and we’re excited to strengthen that bond through the creation of more valuable MRAA member benefits designed to improve dealers’ business performance and efficiency.”

Priority One, of St. Petersburg, Fla., is a longtime MRAA partner. It is the exclusively endorsed, preferred provider of retail finance and insurance services for MRAA members.