The Marine Retailers Association of the Americas is expanding with two new hires.
The group has brought on Michael Geatz as marketing coordinator and Michele Rosacker as administrative assistant.
As a senior at Hamline University in St. Paul, Minn., Geatz took Web design and marketing courses and will graduate in mid-May. Last summer he interned as marketing coordinator for Wayzata Marine in Wayzata, Minn., where he helped launch the company’s Facebook, Twitter and YouTube pages.
As marketing coordinator, Geatz will assume responsibility for implementing the MRAA's strategic marketing plans and supporting activities. He will also write press releases and create the MRAA's newsletters, website content and digital media. Geatz officially joined the MRAA on March 20.
"We are extremely excited to be adding Michael to our growing team at MRAA," MRAA president Matt Gruhn said in a statement. "Michael brings a new passion to the association, and as we continue to focus on creating more opportunities for our members he is the perfect fit for us to help take over many of the marketing functions we have taken on in recent months.”
Rosacke was merchandising coordinator for Target’s Team Sports Apparel Department, an advertising coordinator for SuperTarget and a traffic coordinator for Target.com.
As the MRAA’s independently contracted administrative assistant, Rosacker will coordinate and execute such tasks as handling, organizing, filing paperwork and records; managing mailings, logistics and meetings; and other administrative tasks.
"Michele represents another exciting addition to our growing team,” Gruhn said in a statement. "She has hit the ground running and is helping us catch up on numerous projects. At the same time, Michele is helping us create stronger processes and is coordinating the details that will help us execute on a number of new initiatives.”