MRAA adds staff members - Trade Only Today

MRAA adds staff members

Author:
Updated:
Original:

The Marine Retailers Association of the Americas is expanding with two new hires.

The group has brought on Michael Geatz as marketing coordinator and Michele Rosacker as administrative assistant.

As a senior at Hamline University in St. Paul, Minn., Geatz took Web design and marketing courses and will graduate in mid-May. Last summer he interned as marketing coordinator for Wayzata Marine in Wayzata, Minn., where he helped launch the company’s Facebook, Twitter and YouTube pages.

As marketing coordinator, Geatz will assume responsibility for implementing the MRAA's strategic marketing plans and supporting activities. He will also write press releases and create the MRAA's newsletters, website content and digital media. Geatz officially joined the MRAA on March 20.

"We are extremely excited to be adding Michael to our growing team at MRAA," MRAA president Matt Gruhn said in a statement. "Michael brings a new passion to the association, and as we continue to focus on creating more opportunities for our members he is the perfect fit for us to help take over many of the marketing functions we have taken on in recent months.”

Rosacke was merchandising coordinator for Target’s Team Sports Apparel Department, an advertising coordinator for SuperTarget and a traffic coordinator for Target.com.

As the MRAA’s independently contracted administrative assistant, Rosacker will coordinate and execute such tasks as handling, organizing, filing paperwork and records; managing mailings, logistics and meetings; and other administrative tasks.

"Michele represents another exciting addition to our growing team,” Gruhn said in a statement. "She has hit the ground running and is helping us catch up on numerous projects. At the same time, Michele is helping us create stronger processes and is coordinating the details that will help us execute on a number of new initiatives.”

Click here for the statement on Geatz and here for the statement on Rosacker.

Related

Azimut Benetti Group Sees Robust Sales in Asia-Pacific Market

The Italian conglomerate is reporting total sales of over 150 million euros in the region.

MasterCraft Investor Pushes Company to Explore Sale

Reuters reported that the investor is pushing for an acquisition.

Quick Hits: October 27, 2020

Caterpillar reports Q3 results; Camper & Nicholsons grows its sales team; and the Water Sports Foundation adds a content director.

Garmin Unveils A Wealth of New, Fishy Products

Striker Cast, a fishfinder and a chartplotter are all designed to help anglers catch fish.

What Will the Biggest Challenge Be in 2021?

Workforce, inventory, consumer demand, absence of boat shows — this month’s Pulse Report asks dealers to look ahead.

MRAA’s Dealer Week Previews on Thursday

Registration is open now for the premier dealer event. Plus, quicker response times to leads is a must-have in today’s market place.

Boat Buyers are Frustrated

Sales skyrocketed during the pandemic, but dealers now have a problem with the customer experience

Hinckley Announces an Outboard-Powered 35

The Maine builder’s newest model is slated to splash next summer