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MRAA adds three education partners

The Marine Retailers Association of the Americas has added three additional “education champion” partners in 2019.

The partners — BRP, Forest River Inc., and Operate Beyond — have agreed to support educational programming that the MRAA delivers to its members, and helps fuel the execution and creation of the association’s education products through a year-round sponsorship.

“Education champion” is the MRAA’s second-highest level of partner membership.

“We are excited to be able to continue to announce the growing roster of MRAA education champions,” said MRAA business development director Allison Gruhn in a statement. “Together, we will continue to utilize the expertise of the association’s education champions in order to deliver timely and relevant information to the industry.”

Headquartered in the Canadian town of Valcourt, Quebec, BRP’s portfolio includes Sea-Doo watercraft, Alumacraft boats, Manitou pontoons and Evinrude marine propulsion systems.

Since 1996, Forest River has operated multiple manufacturing facilities throughout the United States producing motorhomes, trailers, fifth wheels, commercial vehicles, buses, and pontoon boats.

“We are excited to partner with MRAA to provide dealers with all the resources necessary to be successful representing Forest River Marine to the retail boating enthusiast,” said Forest River Marine general manager Ryan Casey.

Based out of Grand Rapids, Mich., Operate Beyond offers inventory management, website, CRM and DMS solutions. its web-based platform lets users post and update current inventory to multiple online marketing avenues including eBay and Craigslist.

“We are honored to participate in sponsoring the MRAA after developing a platform that better serves recreational dealers,” said Operate Beyond CEO Josh Slabaugh. “Working with the MRAA will allow us to introduce the best marketing and operational solutions for the marine dealer community.”

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