The Marine Retailers Association of the Americas said in a statement that it has reached an agreement with Boating Ontario to extend MRAA’s membership and educational programs to dealer members of the Canadian organization.
The U.S. dealer association called the agreement a “collaborative effort to expand the delivery of resources and tools across borders.”
The MRAA board voted in 2011 to change its bylaws to provide more opportunities for Canadian members. An 11th member region, Canada, was added to the association, with a member from Canada sitting on the MRAA board.
“We’ve desired for this formal, board-level evolution to take on more of a real-world application,” said Matt Gruhn, MRAA president, in the statement. “While we’ve taken some initial steps in the right direction, we believe this partnership will help us do an even better job of delivering tools, resources and educational programming to Canadian dealers and their employees.”
MRAA is extending a $100 discount for any level MRAA membership to members of Boating Ontario.
“The groups are focused on extending the benefits of MRAA educational programs, be it MRAA’s annual conference, its online course catalog that features more than 100 educational programs or the Dealership Certification Program,” said the statement.
“Two of the pillars from our strategic plan are business development and workforce development,” said Rick Layzell, CEO of Boating Ontario. “Boating Ontario committed to becoming a conduit to the best education programs in the industry. The MRAA relationship is a great step forward in delivering on that commitment to our members.”
Layzell said his organization’s MarineWorx Development Fund would provide $100(CDN) to the first 25 Boating Ontario Association members that enroll in MRAA educational programs.
Boating Ontario plans to offer the MRAA’s Dealership Certification Pilot Course as an introduction to MRAATraining.com education for its members. The U.S. dealer association’s Silver Membership offers all-inclusive access to MRAATraining.com, where its educational programming is based.
The statement said that collaboration on other programs is under way.