MRAA announces MarineLab expansion

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MarineLab, the Marine Retailers Association of the Americas’ exclusively endorsed warranty service provider, will expand its operations nationwide and appointed Scott Donovan to head the organization.

Donovan, a longtime service technician turned service and warranty adviser and manager, has been involved in all aspects of running day-to-day operations for MarineLab, as well as participating in field-related work, since 2000.

MarineLab seeks to provide dealers with an efficient and cost-effective way to process manufacturer warranty reimbursements. It helps dealers of boats, motors, trailers and marine components and accessories dramatically increase warranty revenue at the dealership.

The service allows retailers to maintain a fixed cost for warranty processing, rather than relying on in-house staff. Dealers pay a percentage of paid claims in a given month to MarinaLab for using the resource’s team to address all warranty-related requests or concerns.

"As a relatively new idea in our industry, MarineLab greatly benefits dealerships both large and small,” Donovan said in a statement. "Warranty policies and procedures are constantly changing, which makes it difficult for service department personnel to stay on top of the changing claims nuances. Finding the time to focus on the task at hand also is an issue, as dealers are busy servicing customers first and foremost.

"We manage the claims process from start to finish, including all phone calls, processing and tracking,” Donovan continued. "Sometimes, depending on the claim and the manufacturer, we can get claims processed in as little as one hour and we don’t get paid unless the dealer gets paid. On top of that, dealers gain the expertise and longstanding personal manufacturer relationships that MarineLab brings to the table.”

MRAA members get exclusive access to MarineLab through the MRAA Rewards Program, which includes more than 30 tangible benefits that members can take advantage of for their $300 annual investment in an MRAA membership.

MarineLab representatives will be at the Progressive Insurance New York Boat Show Jan. 21-25 at the Javits Center.

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