The Marine Retailers Association of the Americas said it expanded its marketing team by hiring Katie Eichelberger as a program marketing coordinator.
“We are thrilled to have Katie join our team,” MRAA president Matt Gruhn said in a statement. “She has a passion for the outdoors, and our team is already benefiting from the knowledge, skills and energy she is making at MRAA.”
Eichelberger has a background in marketing and communications. She has a bachelor’s degree from Simpson College in Indianola, Iowa, and she previously worked for Blue Cross and Blue Shield, where her primary focus was internal communications.
Eichelberger will become the point person for marketing the MRAA’s annual conference — the Marine Dealer Conference & Expo — as well as the association’s other educational programs, such as its virtual training platform and the members-only MRAA Rewards Resource Center.
She will work closely with the rest of the marketing team to create newsletters, web content, video and other member and industry communications.