Skip to main content

MRAA announces personnel move

The MRAA expanded its marketing team by hiring Katie Eichelberger as a program marketing coordinator.

The Marine Retailers Association of the Americas said it expanded its marketing team by hiring Katie Eichelberger as a program marketing coordinator.

“We are thrilled to have Katie join our team,” MRAA president Matt Gruhn said in a statement. “She has a passion for the outdoors, and our team is already benefiting from the knowledge, skills and energy she is making at MRAA.”

Eichelberger has a background in marketing and communications. She has a bachelor’s degree from Simpson College in Indianola, Iowa, and she previously worked for Blue Cross and Blue Shield, where her primary focus was internal communications.

Eichelberger will become the point person for marketing the MRAA’s annual conference — the Marine Dealer Conference & Expo — as well as the association’s other educational programs, such as its virtual training platform and the members-only MRAA Rewards Resource Center.

She will work closely with the rest of the marketing team to create newsletters, web content, video and other member and industry communications.

Related

1_.MARTIN_FLORY

PR Firm Celebrates 60th Anniversary

Martin Flory Group has served the RV and marine industry segments since 1962.

Screen Shot 2022-09-26 at 9.29.49 AM

Mack Boring Turns 100

The New Jersey-based engine and components supplier, started in 1922 by Edward “Mack” McGovern, today is still a family-run business.

2_IBEX

IBEX Canceled

Tropical Storm Ian is expected to strengthen into a hurricane and impact Florida’s west coast sometime Wednesday.

3_Manitou-MY23-VW06-Rotax-Engine-Cutaway-Feature

Clearing the Deck

Bombardier Recreational Products unveiled the Rotax outboard with Stealth Technology in August

AdobeStock_306648964

Shoring Up Your Defenses

Marine businesses are just as open to cyberattacks as all kinds of other businesses in nearly every industry

1_Silent_Jet_Render_Main0214

Hinckley Unveils SilentJet

Hinckley Yachts teamed up with Wisconsin-based transmission-maker Twin Disc to create a hybrid electric system called SilentJet that can switch automatically from diesel to electric power, depending on how much throttle you use.

IMG_8361

Finding the Next Buyers

Discover Boating commissioned a research study to fine-tune targeting efforts in marketing.