The Marine Retailers Association of the Americas and the Wisconsin Marine Association hosted a one-day educational session for WMA members.
A total of 34 people representing 24 companies attended an eight-hour session to learn about industry trends and topics affecting Wisconsin marine businesses and the marine industry.
The event took place April 15 at Gordy’s Lakefront Marine on Lake Geneva in Fontana, Wis.
Morning sessions included "Digital Marketing & Social Media,” presented by Dominion Marine Media’s Courtney Chalmers; "The Hidden Dangers of Electric Shock Drownings,” presented by Chris Dolan of Eaton Corp.; and "The Latest Trends in Marine Insurance,” presented by Norman-Spencer’s Mark Yearn, who addressed several key areas of concern related to marina and dealership business insurance, including workers’ compensation, the Longshoreman’s Act and pollution-related liabilities.
The day wrapped up with WMA president Jon Kukuk, owner of Nestegg Marine in Marinette, Wis., facilitating an open conversation on Wisconsin-specific matters.
"We had a stellar turnout for this event, and MRAA couldn’t be more pleased with the enthusiasm and vigor members of the Wisconsin association showed for the health and continued success of their individual businesses and the industry as a whole,” MRAA president Matt Gruhn said in a statement.
Gruhn’s presentation, titled “The Most Important Question,” asked dealers to consider why they do what they do and build a business model around their philosophy.
"The idea behind these sessions was to give dealers the tools they need to be successful and competitive in today’s market,” Gruhn said. “Attendees walked away with an excellent base on which to build and grow their businesses in a format that was structured enough to be effective, yet casual enough to let dealers interact with presenters and easily ask questions. Gordy’s was an excellent host and we appreciate them holding this incredible event at their facility, which is among the very best in the marine industry.”