The Marine Retailers Association of the Americas donated $100,000 to the MRAA Educational Foundation as part of its effort to find solutions for workforce shortages.
The foundation’s mission is to provide education, scholarships and programs to develop a stronger industry workforce.
In 2020, facing revenue shortfalls due to the pandemic, MRAA received industry donations totaling $100,000, which it in turn donated to the foundation.
“The MRAA exists solely to support the growth and success of our industry and, specifically, the dealers that serve boaters in their local community,” MRAA president Matt Gruhn said in a statement. “We always explain to our members and our partners that when they invest in MRAA through their membership, through Dealer Week, through Dealership Certification or any other means, the MRAA reinvests those funds right back into the industry.”
In other news, the MRAA hired Wendy Mackie (above) as director of workforce and foundation development.