The Marine Retailers Association of the Americas hired Gerald “Jerry” Lofberg as its certification development manager to oversee recruitment of new participants in the Marine Industry Certified Dealership Program.
In his role, Lofberg will reach out to marine retailers on a regular basis, talking to them about the MICD Program and helping to get dealers on the path to certification.
Lofberg has worked for several boat manufacturers in sales and leadership capacities, in marine dealerships in retail sales roles, and also as a manufacturers rep.
"We’re so thrilled to have Jerry on board as a key member of the Certification team,” program director Sonja Moseley said in a statement. "He brings to us a wealth of knowledge about the marine business, as well as an incredible amount of enthusiasm for the program. Jerry is very familiar with the evolution of the MICD Program over the last 10 years and is going to be instrumental in bringing more dealers into the certification fold.”
Lofberg, a U.S. Army veteran, got his start in sales with Omaha-based department store J.L. Brandeis, where he worked from 1964 to 1978. He worked in sales for the Denver-based Boat House from 1978 to 1989, when he was offered a manufacturers representative position in San Diego.
In 1992, one of the lines that Lofberg repped, Celebrity Boats, brought him on as vice president of sales and moved him to Benton, Ill. Celebrity would eventually be sold to BRP, and following the buyout he landed a job with Crownline Boats as director of dealer development, where he worked until 1998.
That same year, Lofberg was hired by KCS international and transferred to Florida as director of sales for Shamrock Boats and Rampage Sport Fishing Yachts. He worked for KCS until 2008, when he decided to retire.
In 2010, Lofberg returned to Omaha to be near his family. He came out of retirement this year to become part of the MICD Program.
"I’m excited to be a part of Certification and am eager to help marine retailers navigate the nuances of the MICD program,” Lofberg said. "Certification brings an incredible value to dealerships. In my sales roles, both on the dealer and manufacturer sides, I’ve seen first hand how standards that the MICD Program is based on strengthen operations, increase productivity and ultimately yield more sales. It’s the smartest, most impactful thing a dealership principal can do for his or her business.”